Expoint - all jobs in one place

Finding the best job has never been easier

Limitless High-tech career opportunities - Expoint

Adidas MANAGER VM SOUTH 
Netherlands, North Holland, Amsterdam 
503607221

06.04.2025

Manager Visual Merchandising, Region

Country: China

Department: Offline Channel Consumer Experience - Visual Merchandising Team

Director Reporting Line: Senior Manager Visual Merchandising, South

Indirect/Secondary Reporting Line: -

Subsidiary/country: GCA

Location: Guangzhou

GSMS Grade: M4

Number of Personnel Managed:

Cost Center/Budget and/or Revenue Responsibility: -

KEY RESPONSIBILITIES:

  • Implement VM principles & techniques cross both own retail and franchise stores
  • Implement daily visual merchandising directives to stores and formalize report accordingly
  • Keep track the sales vs space ratio and make sure space are allocated efficiently
  • Conduct regular store visits to assess merchandising effectiveness, optimize product displays, and enhance consumer experience and conversion rates.
  • Monitor competitor visual marketing strategies and provide recommendations for improvements.
  • Assist the Senior Visual Merchandising Manager in planning and executing key seasonal store campaigns and new store openings.
  • Consolidate and analyze nationwide visual merchandising data, including store monthly VM compliance with brand guidelines, MUST WIN store profile maintenance.
  • Provide and coach visual merchandising guidance for in store VM, OVM and store staff
  • Work closely with marketing, product, and retail operations teams to ensure marketing campaigns are visually aligned with brand positioning.

KEY RELATIONSHIPS:

:

  • VM Planning
  • Retail Marketing
  • Retail Operations
  • Retail Buying
  • Store Design

:

KPI’s

  • Achieve brand and retail department business performance targets, including revenue growth, category-specific sales, and in-store consumer engagement KPIs
  • Adapt and implement VM manual
  • Create monthly VM plan for key stores
  • Execute seasonal campaign
  • New store opening set up support
  • Manage regional OVM to delivery best VM compliance in store
  • Delivery VM training
  • Support VM set up for trade meeting

KNOWLEDGE, SKILLS AND ABILITIES:

  • Able to develop store opening plan independently
  • Has strong organized, logic, strategic thinking
  • Strong understanding of store layout principles, color coordination, and spatial design, with excellent aesthetic and visual presentation skills
  • Proficiency in design software such as Photoshop, Illustrator, and SketchUp, with basic hand-drawing skills
  • Strong analytical skills with experience in retail data analysis, reporting, and performance tracking
  • Advanced skills in Excel, Power BI, PowerPoint or other data visualization tools to generate business insights
  • Good communication skill
  • Good interpersonal communication skill

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

  • Minimum 5 years’ visual merchandising experience in retail environment with sports brands or fashion retail brand
  • Bachelor’s degree or above in Marketing, Visual Design, Retail Management, Data Analytics, or related fields
  • Fluent in English and Mandarin
  • Candidates with experience in franchisee store management will be given preference.
  • Experience in managing visual merchandising for fast-fashion retail brands or Sports brands is a plus
  • Experience with data collection, reporting, and performance analysis in a retail environment is a strong advantage