Manager Visual Merchandising, Region
Country: China
Department: Offline Channel Consumer Experience - Visual Merchandising Team
Director Reporting Line: Senior Manager Visual Merchandising, South
Indirect/Secondary Reporting Line: -
Subsidiary/country: GCA
Location: Guangzhou
GSMS Grade: M4
Number of Personnel Managed:
Cost Center/Budget and/or Revenue Responsibility: -
KEY RESPONSIBILITIES:
- Implement VM principles & techniques cross both own retail and franchise stores
- Implement daily visual merchandising directives to stores and formalize report accordingly
- Keep track the sales vs space ratio and make sure space are allocated efficiently
- Conduct regular store visits to assess merchandising effectiveness, optimize product displays, and enhance consumer experience and conversion rates.
- Monitor competitor visual marketing strategies and provide recommendations for improvements.
- Assist the Senior Visual Merchandising Manager in planning and executing key seasonal store campaigns and new store openings.
- Consolidate and analyze nationwide visual merchandising data, including store monthly VM compliance with brand guidelines, MUST WIN store profile maintenance.
- Provide and coach visual merchandising guidance for in store VM, OVM and store staff
- Work closely with marketing, product, and retail operations teams to ensure marketing campaigns are visually aligned with brand positioning.
KEY RELATIONSHIPS:
:
- VM Planning
- Retail Marketing
- Retail Operations
- Retail Buying
- Store Design
:
KPI’s
- Achieve brand and retail department business performance targets, including revenue growth, category-specific sales, and in-store consumer engagement KPIs
- Adapt and implement VM manual
- Create monthly VM plan for key stores
- Execute seasonal campaign
- New store opening set up support
- Manage regional OVM to delivery best VM compliance in store
- Delivery VM training
- Support VM set up for trade meeting
KNOWLEDGE, SKILLS AND ABILITIES:
- Able to develop store opening plan independently
- Has strong organized, logic, strategic thinking
- Strong understanding of store layout principles, color coordination, and spatial design, with excellent aesthetic and visual presentation skills
- Proficiency in design software such as Photoshop, Illustrator, and SketchUp, with basic hand-drawing skills
- Strong analytical skills with experience in retail data analysis, reporting, and performance tracking
- Advanced skills in Excel, Power BI, PowerPoint or other data visualization tools to generate business insights
- Good communication skill
- Good interpersonal communication skill
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
- Minimum 5 years’ visual merchandising experience in retail environment with sports brands or fashion retail brand
- Bachelor’s degree or above in Marketing, Visual Design, Retail Management, Data Analytics, or related fields
- Fluent in English and Mandarin
- Candidates with experience in franchisee store management will be given preference.
- Experience in managing visual merchandising for fast-fashion retail brands or Sports brands is a plus
- Experience with data collection, reporting, and performance analysis in a retail environment is a strong advantage