Adidas MANAGER VM SOUTH 

Netherlands, North Holland, Amsterdam 

503607221

Manager Visual Merchandising, Region

Country: China

Department: Offline Channel Consumer Experience - Visual Merchandising Team

Director Reporting Line: Senior Manager Visual Merchandising, South

Indirect/Secondary Reporting Line: -

Subsidiary/country: GCA

Location: Guangzhou

GSMS Grade: M4

Number of Personnel Managed:

Cost Center/Budget and/or Revenue Responsibility: -

KEY RESPONSIBILITIES:

• Implement VM principles & techniques cross both own retail and franchise stores
• Implement daily visual merchandising directives to stores and formalize report accordingly
• Keep track the sales vs space ratio and make sure space are allocated efficiently
• Conduct regular store visits to assess merchandising effectiveness, optimize product displays, and enhance consumer experience and conversion rates.
• Monitor competitor visual marketing strategies and provide recommendations for improvements.
• Assist the Senior Visual Merchandising Manager in planning and executing key seasonal store campaigns and new store openings.
• Consolidate and analyze nationwide visual merchandising data, including store monthly VM compliance with brand guidelines, MUST WIN store profile maintenance.
• Provide and coach visual merchandising guidance for in store VM, OVM and store staff
• Work closely with marketing, product, and retail operations teams to ensure marketing campaigns are visually aligned with brand positioning.

KEY RELATIONSHIPS:

:

• VM Planning
• Retail Marketing
• Retail Operations
• Retail Buying
• Store Design

:

KPI’s

• Achieve brand and retail department business performance targets, including revenue growth, category-specific sales, and in-store consumer engagement KPIs
• Adapt and implement VM manual
• Create monthly VM plan for key stores
• Execute seasonal campaign
• New store opening set up support
• Manage regional OVM to delivery best VM compliance in store
• Delivery VM training
• Support VM set up for trade meeting

KNOWLEDGE, SKILLS AND ABILITIES:

• Able to develop store opening plan independently
• Has strong organized, logic, strategic thinking
• Strong understanding of store layout principles, color coordination, and spatial design, with excellent aesthetic and visual presentation skills
• Proficiency in design software such as Photoshop, Illustrator, and SketchUp, with basic hand-drawing skills
• Strong analytical skills with experience in retail data analysis, reporting, and performance tracking
• Advanced skills in Excel, Power BI, PowerPoint or other data visualization tools to generate business insights
• Good communication skill
• Good interpersonal communication skill

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

• Minimum 5 years’ visual merchandising experience in retail environment with sports brands or fashion retail brand
• Bachelor’s degree or above in Marketing, Visual Design, Retail Management, Data Analytics, or related fields
• Fluent in English and Mandarin
• Candidates with experience in franchisee store management will be given preference.
• Experience in managing visual merchandising for fast-fashion retail brands or Sports brands is a plus
• Experience with data collection, reporting, and performance analysis in a retail environment is a strong advantage