Capital One Senior Manager In-App Marketing Strategy Retail Bank 

United States, Virginia, Arlington 

499807527

Job Description

In addition to campaign ownership, you will be a key contributor to developing our overarching channel strategy and long term vision & roadmap. You will work with our Product and Technology partners to understand their roadmaps, and will work with Channel Strategy and Bank Marketing leadership to identify opportunities for channel innovation and drive that agenda forward.

Responsibilities:

• Own the Bank’s In-App strategy, development, execution and performance, leveraging first party data and our world-class MarTech stack to deliver business goals

• Own development, execution, monitoring and optimization of marketing strategies within our Capital One owned applications

• Act as a strong, confident, and visionary team lead, with the capability to translate strategy into action for direct reports

• Lead our marketing personalization strategy in partnership with the broader marketing, Data & Market teams.

• Lead, develop and build a high performing team

• Work with other channel strategy leads and broader Marketing organization to coordinate campaigns and customer journeys across multiple channels in an integrated way

• Continuously monitor campaign performance and identify/execute opportunities for in-flight enhancements

• Keep pace with Bank & Enterprise Product & Technology enhancements to identify opportunities for channel innovation & optimization

• Manage stakeholder communications and expectations throughout the campaign lifecycle

• Recommend new testing opportunities to inform audience & optimization and drive business growth in an efficient & profitable manner

• Influence and gain buy in from senior leaders on new, innovative marketing initiatives

• Lead the program’s evolution by enhancing BAU (business as usual) and trigger campaigns, customer journeys, segmentation capabilities

• Advance our channel optimizations by improving analytics and testing capabilities, measurement/KPI (Key Performance Indicator)/metrics framework and reporting suites

• Partner with our Martech team to shape the personalization and customer journey roadmap

• Partner with our creative team to optimize creative assets

• Collaborate with cross-functional partners to design multi-channel lifecycle journeys

Ideal candidate will have the following skills:

• Detail-oriented with strong prioritization skills, managing multiple projects, stakeholders, and deadlines while maintaining a high level of excellence and accuracy

• Able to partner effectively with cross-functional teams across a large organization, work autonomously, and navigate ambiguity

• Strong understanding of how to map out a customer journey and build a strategy around that

• Able to effectively influence both peers and senior leadership

• Passion for data and using analytics to tell stories and make decisions

• Highly effective communicator and storyteller, both written and verbal

• Able to balance “big picture,” long-term strategic thinking with detailed day-to-day campaign management

• Thrives in an ever-changing business environment

• Resourceful, innovative, and creative thinker

• Superior problem-solving skills combined with team facilitation skills with ability to frame issues effectively for the executive audience

• Strong decision making, influencing/consensus building and analytical skills with clear understanding of impact on business goals

• Ability to develop and present data-driven recommendations successfully, promote items persuasively, and shape the opinions of others

• Strong leadership, team building, interpersonal and above-average communication skills

• Ability to maintain a service-oriented team culture and mindset, that delivers consistent and high quality work

• Ability to identify and translate goals and objectives into strategies, plans and tactics

Basic Qualifications:

• Bachelor’s degree or military experience

• At least 8 years experience in product marketing

• At least 8 years experience planning, executing and analyzing marketing programs

• At least 8 years of experience in Business to Consumer direct response marketing

• At least 8 years of experience in interpreting marketing program results, identifying cause & effect trends in executions and adapting best practices into future campaigns

• At least 4 years of leadership experience in building and managing teams

Preferred Qualifications:

• Master’s degree

• 10+ years of experience in Direct Marketing and Brand Management in a Business to Consumer (B2C) environment

• Experience engaging and influencing cross-functional working partnerships in a global organization with a range of senior stakeholders and different needs

• Salesforce Marketing Cloud Experience

McLean, VA: $170,800 - $194,900 for Sr. Manager, Marketing Richmond, VA: $155,300 - $177,200 for Sr. Manager, Marketing Wilmington, DE: $155,300 - $177,200 for Sr. Manager, MarketingThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.