Capital One Principal Associate In-App Marketing Strategist Retail Bank 

United States, Virginia, Arlington 

550929641

Within this role, you will own a broad range of campaigns and be responsible for the management and optimization of our in-app marketing campaigns to drive growth and achieve business goals; this includes campaign management, creation and execution of testing plans and drive continued monitoring and optimization. You will collaborate with our broader Bank Marketing team to coordinate strategies across channels and ensure our campaigns are fully integrated. You will also work with our Product and Technology partners to understand their roadmaps and drive channel innovation and process improvements.

Responsibilities:

• Support development, execution, monitoring and optimization of marketing strategies within our Capital One owned applications

• Lead new creative development for in-app marketing placements in partnership with internal creative teams

• Map out and build campaign audiences and customer journeys the support the broader channel strategy

• Work with other channel strategy leads to coordinate campaigns and customer journeys across multiple channels

• Continuously monitor campaign performance and identify opportunities for in-flight enhancements

• Partner with teams across the Bank and Enterprise to ensure campaigns are aligned with broader organizational goals and roadmaps

• Manage stakeholder communications and expectations throughout the campaign lifecycle

• Recommend new testing opportunities to inform audience & creative optimization and drive business growth in an efficient & profitable manner

Ideal candidate will have the following skills:

• Detail-oriented with strong prioritization skills, managing multiple projects, stakeholders, and deadlines while maintaining a high level of excellence and accuracy

• Able to partner effectively with cross-functional teams across a large organization, work autonomously, and navigate ambiguity

• Understands how to map out a customer journey and build a strategy around that

• Passion for data and using analytics to tell stories and make decisions

• Highly effective communicator and storyteller, both written and verbal

• Able to balance “big picture” strategic thinking with detailed campaign planning and execution

• Thrives in an ever-changing business environment

• Resourceful, innovative, and creative thinker

• Ability to work in a fast paced environment is a plus

Basic Qualifications:

• Bachelor’s degree or military experience

• At least 2 years experience in product marketing

• At least 2 years experience planning, executing and analyzing marketing programs

• At least 2 years driving creative strategy and developing optimization frameworks

• At least 2 years experience mapping out, planning and managing customer journeys

Preferred Qualifications:

• Masters Degree in business or marketing

• 5+ years in app marketing experience

• 5+ years of experience in financial services marketing

• 5+ years of experience with Salesforce Marketing cloud or similar marketing automation platforms or Customer Data Platforms

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.