Qualcomm Marketing Manager IoT Qualcomm Developer 

United States, California, San Diego 

486600099

Job Area:

You will work closely with Product Management, Product Marketing, Developer Relations, Marketing, and Engineering to ensure the cohesive, user-centric approach to promoting Qualcomm IoT products and developer tools.

Key Responsibilities:

· Drive digital marketing and GTM strategy and execution that results in actionable insights and meets business objectives.

· Plan and support launch of new IoT products and solutions including developer audience messaging, content marketing, and digital tactics to scale adoption.

· Collaborate with cross-functional and broader marketing teams to develop effective messaging and GTM strategies.

· Balance creative and analytic thinking, putting forth best-in-class execution within a measurable and data-driven framework.

· Develop, track, and report on KPI performance to stakeholders and Qualcomm leadership team to drive data-informed decisions.

· Continuously optimize digital campaigns based on performance data and industry trends.

This is an office-based position in San Diego, CA.

Minimum Qualifications:

• Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience.

Associate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.

High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.

*Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

Preferred Qualifications:

· 5+ years of digital marketing, product marketing, or strategy experience with content/software, edge or cloud technologies and a demonstrated interest in fast changing, leading technologies.

· 3+ years of end-to-end B2B campaign ownership.

· Experience using data and insights to inform product and GTM strategy.

· Ability to work in a cross-functional capacity within a fast-paced, changing environment across functions (e.g., creative teams, legal, marketing, partnerships, BU).

· Initiative-taker who can identify gaps and balance multiple priorities.

· Strong written and communication skills.

· Experience creating go-to-market assets and campaign collateral including customer success stories, solution briefs, web pages, blogs, etc. and are comfortable defining success metrics.

· Interest and understanding of IoT, embedded systems, and edge computing

· Familiarity with Adobe AEM, Workfront, Figma, Marketo, Salesforce/CRM platforms

· Experience with Martech tools: Qualtrics, Adobe analytics, SEO (e.g., BrightEdge), Search content marketing (SCM), webinar tools (e.g., ON24)

Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law.

$133,500.00 - $200,300.00