Cisco Industrial IoT Channel Marketing Manager 

United States, California, San Jose 

743419302

Traveling is required in 10-15% of the time.

As part of the Industrial IoT Marketing team, you will lead our channel marketing programs for our various partners. You will use a high degree of independent initiative in this role to ensure continuous progress measured by impact to the business. This role will require a combination of partnership, sense of urgency, attention to detail and collecting and translating channel/market feedback into future program elements.

• Channel Marketing Management: You will be responsible for the strategy, content and programs for various partners. This includes periodic analysis of channel performance across multiple dimensions and crafting driving innovative ideas to drive channel partner engagement and loyalty with Cisco.
• Channel Enablement: Continuously assess the channel partner’s needs and deliver differentiated channel enablement tools like learning programs, digital co-marketing, specification tools, demand generation activities etc.
• Communications Planning: Together with our route to market team, establish regular, effective communications for our channel partners including program updates, new product / promotional announcements, etc. Deliver continuous channel information and education via virtual (webinars) and in-person (conferences, quarterly business reviews, etc.) events
• Demand Generation: Support the development of marketing campaigns to generate sales leads. Support key product launches ensuring our partners are prepared for new technologies and new business models. Support partner event planning, execution and promotional activity, including support of creative development, deployment through the sales organization, and measurement of the results.
• Continuous Improvement: Capture VOC and conduct satisfaction surveys on marketing programs and activities. Measure results of partner activities and adjust as necessary.

• Experience of at least 5 years in channel marketing
• Experience in Enterprise Networking
• Experience improving sales trough third parties resellers/partners/channels

• Experience in channel marketing in Industrial Networking, IoT. Proficiency in demand generation and lead generation strategies. Experience in using marketing automation platforms and CRM systems
• Proven success in developing and executing channel marketing strategies, content and programs
• Strong analytical and strategic thinking skills. Excellent communication, presentation and interpersonal skills
• Ability to build and maintain positive relationships with channel partners. Knowledge of distribution and partner channel dynamic
• Expert in PowerPoint and Excel

We tackle whatever challenges come our way. We have each other’s backs, we recognize our accomplishments, and we grow together. We celebrate and support one another – from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).