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In this context, she/he be working with internal key stakeholder & external agencies to deliver brand objective on consistent basis.
KEY RESPONSIBILITIES:
KEY CRITERIA
COMMUNICATION
CRITICAL THINKING
This position plays a key role in accelerating growth of adidas Sportswear brand as the best sportswear brand.
She/he will be driving the overall brand equity creation process from with a strategic focus on Narrative creation, Consumer insights, Assets creation and integrate into IMC campaign which delivers impact to the market.
She/he will drive brand governance with Director and VP to accelerate adidas Sportswear brand momentum uplift on the market.
In this context, she/he be working with internal key stakeholder & external agencies to deliver brand objective on consistent basis.
She/he will take leadership role to drive success of key initiative such as China Culture Program and New Business Expansion program in parallel.
KEY RESPONSIBILITIES:
KEY CRITERIA
COMMUNICATION
CRITICAL THINKING
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