Why would you love this job?
In this role, you will work across marketing disciplines and closely with our Sales team to design, build, implement, measure, and optimize custom, account-centric programs that drive pipeline across our core named and strategic accounts.
What you’ll do
- Contribute to the development of a global ABM strategy, processes, and playbooks.
- Employ a data-driven approach to develop 1:1 and 1:Few programs
- Analyze target accounts to determine the optimal tactic mix; including digital, events, social media and anything else you’ve seen work in the past.
- Customize marketing assets and develop initiatives that align with the customer needs, personas, and sales-buying stage.
- Partner with Sales to implement ABM into account-level pipe gen plans, develop and maintain comprehensive account profiles and target personas; develop account and contact-level insights to enrich accounts.
- Execute programs, measure results and use data to adjust and optimize future results.
- Monitor and analyze performance through to Pipeline Generation, using the data to adjust and optimize future results.
- Build “ABM as a service” programs that can be executed where appropriate at a geo or regional level by Field Marketing.
What will you need to have?
- A minimum of 5 years experience in account based marketing.
- Proven track record of planning and executing high-performing, detail-intensive campaigns.
- Working knowledge of marketing channels and how/when to activate each.
- You are creative with a curious mind, always looking to learn new things and never afraid to ask questions.
- Experience with tools like 6Sense, Linkedin Sales Navigator, Mutiny, Drift, Postal, Apollo and Salesforce.
- Highly organized and proficient at managing multiple projects at the same time.
- You are metrics-driven (and like looking at the data!) aka very strong excel/report building skills
- Ability to travel occasionally for team offsites
- Salesforce chops to be able to build dashboards, a nice to have
- Some experience working directly with Sales or SDRs, a nice to have
Our culture is what makes Redis a fun and rewarding place to work. To support you at work and beyond, we offer all our US team members fantastic benefits and perks:
- Competitive salaries and equity grants
- Unlimited time off to promote a healthy work-life balance
- H/D/V coverage along with 401K, FSA, and commuter benefits
- Frequent team celebrations and recreation events
- Learning and development opportunities
- Ability to influence a high-performance company on its way to IPO
The estimated gross base annual salary range for this role is$83,659$167,569