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Apple Marketing - PR Manager Based Bangkok Thailand, Bangkok, Bangkok 79454823
28.03.2024
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Key Qualifications
- 10+ years experience in PR. This might include roles in PR agencies or corporate PR departments
- Experience working for or with a global organisation in both consumer and/or corporate PR capacity, consumer technology and lifestyle markets are preferred
- Deep understanding and network with local media/journalists, social influencers and/or content creators
- Proven ability to understand business challenges and formulate effective communications strategies that support the audience needs and business goals
- Excellent oral, written, and presentation skills in both Thai and English, combined with detailed project management
- Ability to think creatively and strategically, to continually prioritize and multi-task in a dynamic, creative, energizing environment
- Highly collaborative with extraordinary social, influencing and relationship-building skills
- Experience in issues management and navigating complex regulatory environments
- Ability to travel
Description
Strategically plan and execute public relations initiatives supporting products, software, services and values in line with global and local priorities, insights and challenges.Identify and capitalise on new opportunities to deliver quality coverage and earned media outcomesSupport and advise the broader business and leadership teams through crisis management, internal communications, and providing communications counsel to other local leaders where requiredCoordinate key press briefings, press tours, attendance at special events, compile coverage and report on results.Define and deliver product seeding programs to support launches, momentum campaigns and content reviews. Identify new opportunities and handhold media to ensure a seamless experience.Growing reliance on influential voices in Thailand for photography, videography, health, fitness, creative, music, entertainment, education and parenting.Manage and respond to day-to-day influencers enquiries and ensure our influencers list and profile are up to date. Managing PR inventory; keep track of devices and accessories, update the tracking spreadsheets on a timely basis, coordinate for delivery and pick up.Planning, Reporting & Budget ManagementPlanning and management of a number of projects, prioritising these to meet critical deadlines delivering work on time and on budget.Organise briefings with influencers and media; planning of briefings, capturing coverage, and reporting on results.. Manage localisation of newsroom and press releases across all lines of business.Provide information when requested on PR matters and produce an on-time, regular report of activities, coverage, and issues which are distributed across key PR news to local and international team when relevant.To deliver budget recommendations for future activities, including raising POs on time for all work and to track budgets throughout each quarter, keeping to agreed spending limits.
Additional Requirements
- Apple’s most important resource, our soul, is our people.
- Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. At Apple, we are committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.
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