Philips Shopper Activation Manager 

Denmark, Capital Region of Denmark 

434736631

You will manage the performance of promotion spend, within the framework of the integrated A&P and trade marketing planning budget to deliver effectiveness for shopper activations, both online and offline.

You are responsible for:

• Define local shopper activation plans, ensuring they are customer-specific and aligned with the overall Nordic Marketing Activation plan.
• Work closely with sales to drive business planning and activities for assigned customers, securing both sell-in and sell-out at key customers.
• Ensure brand consistency on all consumer touchpoints at retailer channels.
• Optimize product presentation offline be securing planograms are updated with right portfolio and supported with inspiring POS for 2nd placements activations.
• Drive online excellence with relevant product content, especially for champion products, and support shopper activations to increase search reach, time on site, click-through rate, and basket size.
• Based on sales analyse, retailer stock levels and consumer data identify gaps and opportunities. Monitor trade marketing activities and track their ROI to make clear recommendations for new activities.
• Monitor brand and category performance to develop conceptual category deck securing future growth.
• Create tailored customer POS for both offline and online and manage local merchandisers.
• Stay informed about emerging trends in shopper behaviour and retail environments to ensure marketing plans remain relevant.

To succeed in this role, you should have the following skills and experience:

• Master’s degree with > 5 years of related experience.
• Experience in trade marketing within an international mass market or consumer goods environment.
• Experience driving and optimizing shopper activation in retail environments based on shopper data and insights
• Strong track record of developing category growth stories
• Experience with planning and budget management together with strong project management skills are essential.
• Strong commercial skills in bringing the brand plans to life in retail environment (both offline & online)
• Self-driven & entrepreneurial personality who takes ownership from day 1
• Strong in communication; Influential and persuasive: internally with local and global teams and externally with customers and partners.
• Good interpersonal skills and ability to prioritize and work within deadlines.
• Solid general business & marketing understanding in order to drive excellence in commercial triangle execution.
• Fluent in English and Danish (written & verbal)

In return, we offer you

Your work will be challenging and full of opportunities for growth. Variety and challenge will be part of your daily routines.

Onsite roles require full-time presence in the company’s facilities.
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