Philips Shopper Activation Manager Personal Health- Temporary 

Sweden 

318372391

Shopper Activation Manager , Personal Health- Temporary
Job Description

You will manage the performance of promotion spend, within the framework of the integrated A&P and trade marketing planning budget to deliver effectiveness for shopper activations, both online and offline.

You are responsible for:

• Defining the local shopper activation plans making it customer-specific and in line with overall Nordic Marketing Activation plan.

• In close cooperation with sales, driving business planning and activities at assigned customers to secure both sell-in and sell-out at key customers.

• Ensure brand consistency on all consumer touchpoints at retailer channels.

• Optimizing product presentation offline by securing clear waterfall in planogram supported with inspiring POS also for 2nd in-store placements during activations.

• Driving online excellence with correct product content on champion products, secure brand preference with supporting shopper activations that increases search reach, time on site, click through rate and basket size.

• Defining and formulating observations and recommendations for new activities through analysis of sales & consumer data and through monitoring the success of the trade marketing activities.

• Initiating and realizing local or regional trade marketing actions and promotions, to optimize stock levels at the retailer, and stimulate sell-out and brand loyalty.

• Responsible for tailored customer POS both offline & online, create conceptual trade decks and manage local merchandisers.

• Manage category captainships or advisor-ships

To succeed in this role, you should have the following skills and experience:

• Master’s degree with > 5 years of related experience.

• Trade marketing experience in an international consumer goods business environment.

• Experience with product market introductions.

• Experience in e-commerce and driving and optimizing shopper activation in online retail environments based on shopper data and insights

• Strong track record of driving online foundational excellence

• Experience with planning and general budget management together with strong project management skills are essential.

• Strong commercial skills in bringing the brand plans to life in retail environment (both offline & online)

• Self-driven & entrepreneurial personality who takes ownership from day 1

• Strong in communication; Influential and persuasive: internally with local and global teams and externally with customers and partners.

• Good interpersonal skills and ability to prioritize and work within deadlines.

• Able to identify and create a compelling trade story from data & shopper insights.

• Solid general business & marketing understanding in order to drive excellence in commercial triangle execution.

• Fluent in Swedish (written & verbal)

In return, we offer you

Your work will be challenging and full of opportunities for growth. Variety and challenge will be part of your daily routines.