Rapid7 Senior Performance Marketing Manager 

Czechia, Prague, Prague 

376388633

The Senior Performance Marketing Manager will be responsible for designing, executing, and optimizing digital marketing campaigns that drive customer acquisition, retention, and revenue growth. This role will oversee performance-driven initiatives across various channels, including paid search, paid social media, display/programmatic, video, and testing of new channels within full-funnel strategies.

In this role you will:

• Develop and execute global performance marketing plans to drive customer acquisition, retention and global campaigns with paid media tactics.

• Define cross-channel media strategy, budget allocation, and integrated strategies in collaboration with relevant teams.

• Oversee budgets and allocate resources strategically to maximize value and achieve business objectives.

• Set performance targets and KPIs for all marketing initiatives; monitor and analyze campaign results to identify optimization opportunities.

• Shape approach to attribution, modeling, and incrementally measurement to enhance marketing effectiveness.

• Oversee digital campaigns across multiple channels and platforms (e.g., Google Ads, LinkedIn, Facebook, programmatic platforms, video).

• Implement global digital strategies focused on Account-Based Marketing (ABM) targeting key accounts and driving pipeline growth.

• Own and maintain relationships with external agency and platform account teams supporting paid search and social media efforts.

• Collaborate with cross-functional teams (Growth, Campaigns, Sales, Product, Creative, Content, etc.) to align marketing initiatives with broader business goals.

• Drive a culture of innovation by promoting experimentation with new tactics, technologies, and channels.

• Conduct market research and competitive analysis to stay ahead of industry trends and adapt strategies for maximum impact.

The skills you’ll bring include:

• 8+ years of experience in performance marketing with a proven track record of driving measurable results in a B2B environment.

• Proficient in analytics tools (e.g., Google Analytics, Tableau, Looker) and campaign management platforms (Salesforce, Marketo, 6Sense, Demandbase, etc.).

• Experience with ABM (Account-Based Marketing) and marketing automation tools (e.g., Marketo).

• In-depth knowledge of performance metrics (CPC, CPL, CPA, ROAS) and optimization strategies.

• Experience managing large-scale digital budgets and providing performance reports for senior leadership.

• Expertise in lead scoring, sales qualification models, and optimizing marketing efforts for pipeline progression.

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