Responsible for all US payer marketing and strategy across pipeline, launch, and legacy brands and biosimilars
Build and lead payer accounts and access & reimbursement support teams to ensure rapid payer and institutional formulary adoption for Teva brands and biosimilars.
Partner with Brand Marketing, Medical Affairs, and Medical Affairs HEOR to ensure that payer strategy aligns with overall product strategy and company performance objectives
Develop payer-centered branding, awareness, and pull-through
Lead the development of the Reimbursement Strategic Plan for assigned brands including Coverage, Coding, Payment, and Patient Access strategies through the Annual Operating Plan and Lifecycle planning processes; oversee tactical implementation of these initiatives.
Provide expertise and guidance to marketing research on Payer and Reimbursement related projects, interpret and analyze findings and infuse learning’s into the brand team strategic planning
Build and develop relationships with key account leaders. Attend customer meetings/conferences to ensure effectiveness of payer strategy and partnerships are established across key accounts.
Partner with cross-functional teams to conduct highly innovative research/analytics to help identify and overcome barriers to access and uptake
Deliver solid financial inputs to ensure company preparedness and business planning accuracy in support of regular operational and strategic business review
Collaborate and negotiate to align cross-functional interests
Develop and administer budgets, resource plans, and performance objectives for the team
Manage all existing vendor relationships within approved budget in compliance with Teva SOW/MSA processes
Participate in development and implementation of innovative Payer contracting processes
Key Qualifications:
15+ years of experience in Payer Marketing, Brand Marketing or senior Commercial roles
BA and MBA, MA, MS or PhD preferred
Pharmaceutical business leadership, including experience in strategy development required
Ability to effectively lead and influence in a matrix team environment
Experience in multiple product launches and entry into new therapeutic areas
Strong strategic thinker who can frame complex problems and articulate clear, data-driven recommendations
Prior success delivering results and experience collaborating across multiple stakeholders to drive results required
Strong interpersonal skills and the ability to communicate effectively
Sound organizational skills
Project management skills and focus on delivery of results
Proven ability to motivate and collaborate with both internal and external teams
Strong knowledge of planning and budgeting processes and practices
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