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Citi Group Existing Customer Marketing - Strategy Analyst C13/VP 
United States, District of Columbia, Washington 
35213425

25.06.2024

Develop Analytics Agenda:

  • Lead the development of a comprehensive analytics agenda that supports business goals and priorities. Work closely with stakeholders to understand their analytical needs and requirements.

  • Continuously evaluate and refine the analytics agenda to adapt to changing business dynamics and market trends.

Develop and Monitor Key Performance Indicators (KPIs):

  • Partner with cross-functional teams to identify and define relevant KPIs aligned with business objectives.

  • Design and implement robust measurement frameworks to track KPIs and performance metrics effectively.

  • Regularly analyze KPI data to identify trends, patterns, and areas for improvement.

  • Generate actionable insights and recommendations based on KPI analysis to drive strategic decision-making.

Business Case Development and Scenario Planning:

  • Develop compelling business cases that articulate the value proposition and justification for investment in strategic projects.

  • Partner with business units to assess the feasibility and potential impact of proposed initiatives.

  • Conduct thorough cost-benefit analyses and ROI assessments to support decision-making.

  • Analyze various scenarios to understand their impact on financial performance.

  • Collaborate with stakeholders to develop strategic responses to potential scenarios.

  • Present business cases to senior management and key stakeholders, providing clear and persuasive arguments for proposed initiatives.

Measure Marketing Effectiveness:

  • Develop and implement key performance indicators (KPIs) to track and evaluate marketing initiatives' success.

  • Monitor and evaluate the effectiveness of new initiatives and tests, adjusting as necessary to maximize outcomes.

  • Create insightful reports and presentations to communicate findings and recommendations to stakeholders at all levels.

Qualifications

  • 5+ years of relevant experience

  • Strong experience in scoping and creating KPI’s and metrics and developing metrics dashboards.

  • High degree of comfort with financial and quantitative analysis, scenario development, and key P&L drivers; ability to create and model data easily and comfort with scope and direct quantitative analysis working closely with USCA and Finance

  • Familiarity with financial services industry and competitor products/services

  • Excellent communication and presentation skills, with the ability to effectively convey technical concepts to non-technical stakeholders.

  • Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.

Education

  • Bachelor’s Degree required, Master’s preferred.

Marketing Program Management

Full timeNew York New York United States$129,840.00 - $194,760.00



Anticipated Posting Close Date:

May 30, 2024

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