Citi Group VP Citi Wealth Existing Customer Marketing 

United States, Florida 

531157338

cross sellingbring to

As Marketing PM and Execution lead onWealth Marketing, you will partner with thestrategy lead and a variety of cross-functional stakeholders to coordinate the end-to-end implementation of campaignsYou will also own the requirements, timelines, deliverables, approvals, issue management, and control systems for campaigns.

General responsibilities include:

• orking acrossmarketing,productand digital teams to understand base capabilities ofInvestment Products,marketing strategy, tech enablers and requirements

• Managing campaigns (digital and print, awareness and targeted) to ensure initiatives are on-strategy, on time and in budget

• Partnering with internal teams on implementation of marketing creative and capabilities including personalization and integration across marketing channels and UAT prior to launch

• Updating campaign progress and capturing records within Citi’s marketing workflow tool tomaintainCiti’s high controls standard

• Ensuring strong focuses on end-to-end customer experience and controls, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed to Citi’s rigorous controls standard

• Working across multi-functional teams, such as:

• Product and Marketing Strategy team

• Agencies for creative development and execution

• Marketing Information Management and channel teams to influence and coordinate targeting

• Analytics team to track and support the reporting of campaign results and campaign optimization recommendations

• Legal and Compliance for approval of all marketing content

Qualifications:

• track recordin direct or digital marketing with 5-10 years of experiencerequired

• Experience with marketing project and program management

• Bachelor’s degreerequired

• Experience working in a fast-paced environment, with strong skills in multi-tasking and prioritization

• High energy, solutions-oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines

• Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities

• Creativity and innovation with a focus on constant improvement

• Excellent written and oral communication skills

• roficient with Excel and PowerPoint presentation

• Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus

Education:

• Bachelors/University degree or equivalent experience. Masters a plus.