Citi Group Existing Customer Marketing - Strategy Analyst C13/VP 

United States, District of Columbia, Washington 

35213425

Develop Analytics Agenda:

• Lead the development of a comprehensive analytics agenda that supports business goals and priorities. Work closely with stakeholders to understand their analytical needs and requirements.

• Continuously evaluate and refine the analytics agenda to adapt to changing business dynamics and market trends.

Develop and Monitor Key Performance Indicators (KPIs):

• Partner with cross-functional teams to identify and define relevant KPIs aligned with business objectives.

• Design and implement robust measurement frameworks to track KPIs and performance metrics effectively.

• Regularly analyze KPI data to identify trends, patterns, and areas for improvement.

• Generate actionable insights and recommendations based on KPI analysis to drive strategic decision-making.

Business Case Development and Scenario Planning:

• Develop compelling business cases that articulate the value proposition and justification for investment in strategic projects.

• Partner with business units to assess the feasibility and potential impact of proposed initiatives.

• Conduct thorough cost-benefit analyses and ROI assessments to support decision-making.

• Analyze various scenarios to understand their impact on financial performance.

• Collaborate with stakeholders to develop strategic responses to potential scenarios.

• Present business cases to senior management and key stakeholders, providing clear and persuasive arguments for proposed initiatives.

Measure Marketing Effectiveness:

• Develop and implement key performance indicators (KPIs) to track and evaluate marketing initiatives' success.

• Monitor and evaluate the effectiveness of new initiatives and tests, adjusting as necessary to maximize outcomes.

• Create insightful reports and presentations to communicate findings and recommendations to stakeholders at all levels.

Qualifications

• 5+ years of relevant experience

• Strong experience in scoping and creating KPI’s and metrics and developing metrics dashboards.

• High degree of comfort with financial and quantitative analysis, scenario development, and key P&L drivers; ability to create and model data easily and comfort with scope and direct quantitative analysis working closely with USCA and Finance

• Familiarity with financial services industry and competitor products/services

• Excellent communication and presentation skills, with the ability to effectively convey technical concepts to non-technical stakeholders.

• Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.

Education

• Bachelor’s Degree required, Master’s preferred.

Anticipated Posting Close Date:

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