Citi Group Existing Customer Marketing - Management Strategy Analyst C13/VP 

United States, District of Columbia, Washington 

816672673

Responsibilities

Develop and Monitor Key Performance Indicators (KPIs):

• Partner with cross-functional teams to identify and define relevant KPIs aligned with business objectives.
• Design and implement robust measurement frameworks to track KPIs and performance metrics effectively.
• Regularly analyze KPI data to identify trends, patterns, and areas for improvement.
• Generate actionable insights and recommendations based on KPI analysis to drive strategic decision-making.

Business Case Development and Scenario Planning:

• Develop compelling business cases that articulate the value proposition and justification for investment in strategic projects.
• Partner with business units to assess the feasibility and potential impact of proposed initiatives.
• Conduct thorough cost-benefit analyses and ROI assessments to support decision-making.
• Analyze various scenarios to understand their impact on financial performance.
• Collaborate with stakeholders to develop strategic responses to potential scenarios.

• Present business cases to senior management and key stakeholders, providing clear and persuasive arguments for proposed initiatives.

Develop Analytics Agenda:

• Lead the development of a comprehensive analytics agenda that supports business goals and priorities. Work closely with stakeholders to understand their analytical needs and requirements.
• Continuously evaluate and refine the analytics agenda to adapt to changing business dynamics and market trends.

Digital Metrics and Measurement

• Provide “horizontal” expertise in the area of Digital metrics, acting as a key interface with the Digital organization and providing views on how to measure and interpret Digital performance

Measure Marketing Effectiveness:

• Develop and implement key performance indicators (KPIs) to track and evaluate marketing initiatives' success.
  Monitor and evaluate the effectiveness of new initiatives and tests, adjusting as necessary to maximize outcomes.

Create insightful reports and presentations to communicate findings and recommendations to stakeholders at all levels.

Lead the annual Planning process (expense, outcomes)

Qualifications

• 6 - 10 years of relevant experience
• Strong experience in scoping and creating KPI’s and metrics and developing metrics dashboards.
• High degree of comfort with financial and quantitative analysis, scenario development, and key P&L drivers; ability to create and model data easily and comfort with scope and direct quantitative analysis working closely with Analytics and Finance
• Familiarity with financial services industry and competitor products/services
• Excellent communication and presentation skills, with the ability to effectively convey technical concepts to non-technical stakeholders.
• Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
• Experience with measuring and interpreting Digital performance

Education

• Bachelor’s Degree required, Master’s preferred.

Anticipated Posting Close Date:

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