Microsoft Civilian Marketing Director 

United States, Virginia 

341873651

Required/Minimum Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience

o OR equivalent experience.

• Experience working with Federal Customers.

Other Qualifications

Citizenship & Citizenship Verification: This role will require access to information that is controlled for export under export control regulations, potentially under the U.S. International Traffic in Arms Regulations or Export Administration Regulations, the EU Dual Use Regulation, and/or other export control regulations. As a condition of employment, the successful candidate will be required to provide proof of citizenship, U.S. permanent residency, or other protected status (e.g., under 8 U.S.C. § 1324b(a)(3)) for assessment of eligibility to access the export-controlled information. To meet this legal requirement, and as a condition of employment, the successful candidate’s citizenship will be verified with a valid passport. Lawful permanent residents, refugees, and asylees may verify status using other documents, where applicable.

Citizenship & Citizenship Verification: This position requires verification of citizenship due to citizenship-based legal restrictions. Specifically, this position supports United States federal, state, and/or local government agency customers and is subject to certain citizenship-based restrictions where required or permitted by applicable law. To meet this legal requirement, and as a condition of employment, the successful candidate’s citizenship will be verified with a valid passport.

Cloud Screening:
Candidates must be able to successfully complete and pass a Microsoft Cloud background screening. Required Cloud Screenings will be administered on a recurring bi-annual basis.

Preferred Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience

o OR equivalent experience.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

will be responsible for the following:

Marketing Planning and Execution

• Drives plans and strategies for integrated marketing plans aligned to targeted business outcomes across business areas. Partners with local teams including Program Marketing Managers (PMMs), Sales, Communications, Finance, and Business Operations to establish the appropriate marketing plan. Ensures local marketing plan leverages Global Demand Center (GDC) strategy, execution frameworks and marketing technology (MarTech) capabilities to drive business priorities (e.g., customer adds, lead generation) via local marketing engines (e.g., digital, social, email, events). Aligns marketing tactics to marketing objectives (e.g., acquisition, nurture, re-engagement) and relevant metrics. Collaborates with GDC team and area stakeholders to align Marketing plans to GDC strategy, capabilities, and engines. Gathers and shares back internal and external feedback about the quality of the plan.
• Delivers and optimizes marketing plan based on insights and local market knowledge. Interprets and provides recommendations for reports and analyses of customer metrics for their impact on the local market. Leverages corporate customer targeting, segmentation tools and various metrics to provide recommendations to continually update and improve on customer experiences (e.g., optimize segments, spend, performance, improve digital channels). Aligns digital engine plan with critical company focuses such as privacy, accessibility, and compliance. Lands local events and campaigns that are aligned to the global-event framework, leveraging appropriate target lists and digital tools

Measurement

• Analyzes marketing performance and marketing spend reports, to identify and share insights that may affect marketing and business-planning decision making through a regular rhythm of business (ROB) of reporting and business review meetings. Provides data-driven insights leveraging available Global Demand Center (GDC) tools and dashboards to optimize marketing strategy and delivery. Takes action based on insights from corporate data, with guidance as needed. Connects data insights with deep knowledge of local market trends. Promotes local adoption and usage of global available tools. Incorporates inclusive marketing and accessibility principles, best practices, and tools in the execution of marketing initiatives. Partners with the GDC team to create and improve tools if additional needs are uncovered.

Marketing Operations

• Drives the Rhythm of Connection (RoC) with local stakeholders to ensure alignment and adoption of Global Demand Center (GDC) strategies and messaging. Maintains and reviews marketing-related spending against planned estimates. Reviews any marketing budget or spend management governance. Ensures event or campaign delivery is consistent with marketing plan and is progressing appropriately. Reviews marketing activities and local website properties for any gaps with global guidance and compliance standards (e.g., accessibility, privacy, security, area company brand) as well as local compliance standards. Executes standardized, scalable, compliant, and efficient marketing execution by leveraging global capabilities, engines, and tools via MSC (Marketing Service Central) in partnership with Global Demand Center (GDC) stakeholders. Contributes to the development of strategic responses to specific market strengths, weaknesses, opportunities, threats, and/or trends.

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