Adidas SENIOR MANAGER TRADE MARKETING 

Vietnam, Ho Chi Minh City 

30452293

Key Responsibilities

• Define and align the seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
• Execute with excellence, the seasonal ‘ Account Marketing Calendar’ to ensure that adidas wins at the point of sale by category, in key doors against the agreed KPI’s
• Create, deliver and execute the activation strategy and roadmap
• In each facet and through all channels, develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms
• Secure the highest share of space within key destination doors and locations
• Drive and secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
• Measure the effectiveness of the account activation plans ensuring execution with excellence visually and via sell out

• Manage the seasonal activation calendar process from virtual download to instore implementation including all account interaction meetings at all levels ensuring smooth process
• Understand product, customer and consumer needs from the US market and all channels
• Where appropriate, support SMU and franchise creation / development
• Be the “consumer activation” point of contact both internally and externally
• Responsible and accountable for the execution and implementation process for toolkits needed from briefing customer requirements to in-store deployment (excluding creation)
• Closely co-operate with Global Brand teams (most importantly global creation team and Business Units) to secure a best practice level of implementation of global strategy
• Conduct relevant reporting activities to measure the efficiency and commercial success
• Manage budgets and costs within agreed measures
• Understand the consumer retail environment including distribution points, share of buy, competitor concepts and support tools
• Establish a high-performance culture and drive employee engagement, leading by example.
• Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement.
• Identify and develop high-potential talents, to fuel the team's succession plan.

Key Relationships

• Merchandising/Category Teams
• Sales Teams
• US Marketing BU’s / GTM
• US Market Functions: Brand Experience, Range Architecture, SCM, Finance/ Demand Planning, Business Development
• DTC Retail, Wholesale and eCommerce

Knowledge, Skills and Abilities

• High professional maturity
• Highly collaborative with strong communication skills
• High influencing skills and ability to make fact-based decisions
• Strong analytical skills
• Structured, organized and process orientated
• Previous experience in Category Management or Merchandising/ Ranging/ SMU / Sales
• Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
• Ability to work effectively within a team environment and under pressure
• Intermediate to advanced skills in MS Office
• Fluent in English

Requisite Education and Experience / Minimum Qualifications

• University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
• Category Management / Merchandising Experience or Account Marketing / Sales: 5-7 years.

• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage,adoption, with surrogate and fertility support,short and long-term disability, and basic life and insurance, which can be supplemented with employee-paid coverage. Employees enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, Oregon.
• Though our teammates hail from all corners of the world, our working language is English.