Adidas SENIOR MANAGER MARKETING 

Vietnam, Ho Chi Minh City 

168247718

Key Responsibilities:
Wholesale and Own Retail Marketing
▪ Define marketing strategy for all own retail and wholesale accounts and create and maintain a
comprehensive marketing calendar to support the individual stores’, wholesale accounts, and e-comm marketing with the goal of driving traffic and increasing KPIs.
▪ Align local marketing efforts according to adidas Group strategy (key city focus with key
accounts)that adhere to brand standards and image. Provide recap to sales team and global
business partners.
▪ Outline and manage marketing working budget for all programs. Partner with Assistant
Marketing Manager with invoice management.
▪ Collaborate with sales team to support sell in with available marketing tools and future
marketing initiatives. Gather all relevant information from applicable BUs and CtC teams prior to
sell in.
▪ Create and execute retail marketing initiatives that support sales, traffic and enhance brand
image (i.e. window executions, email blasts, sales tools, in store events and regional activations).
▪ Foster relationships with internal and external business partners to provide opportunities for
marketing activations that support business and enhance brand.
Business Development
• Partner with Head of Sales to analyze and support global business strategy as it applies to the
department.
• Create and maintain reports, presentations and schedules that illustrate current and future
business for the department.
• Support Head of Sales with budget forecasts as well as seasonal recaps of sell in and prepare
business overviews for headquarters.

Qualifications (Minimum required education and experience):
▪ Bachelor's degree (B. A.) from four-year college or university, graduate level Marketing
qualification desirable
▪ Minimum five (5) years of Marketing experience within the fashion industry.
▪ Retail floor experience an or retail account experience preferred
▪ Equivalent combination of education and experience required in lieu of a degree
▪ Prior experience in wholesale marketing with a fashion brand