Adidas SENIOR MANAGER SPORTS MARKETING SEA 

Vietnam, Ho Chi Minh City 

504007483

Planning & Strategy

• Build and own the SEA Brand Partner strategy in alignment with Global/Emerging Market Brand & Category objectives.
• Build a robust brand partner portfolio that drives impact across all SEA countries, delivering local market relevance for our global brand.
• Strategically phase & build our brand partner portfolio to deliver maximum impact during key sports & cultural moments. Ensure we have the right partners at the right time to deliver impactful brand storytelling.
• Drive the annual portfolio planning to ensure futureproofing, freshness, and efficient investment.
• Drive data driven decision making and investment strategies across SEA.
• Drive a strategic mindset to the Brand Partner function across SEA.
• Manage the process with SEA countries to identify, assess, secure and maintain industry best portfolio of talent that reflects our Brand positioning.
• Manage contract negotiations & strategies to secure partners across SEA.

Partner Activation

• Manage the delivery of industry leading partner activations to drive awareness of our partnerships and brand/product heat.
• Manage the creation of partner activation calendars with SEA countries to support key brand moments, leveraging our brand partners to deliver brand & product storytelling.
• Oversee the SEA partner seeding program to deliver optimal outcomes for our brand across SEA.

• Drive the amplification of our brand partners through campaign activity.
• Manage audits & reviews of our brand partner activity.
• Oversee entitlement utilisation to ensure we are maximising benefits and driving ROI through our partnerships.

• Manage global events and partner visits in case of being host market.

Relationships & Servicing

• Manage the consistent deliver of industry best service to our partners.
• Manage key industry relationships across the region. Leverage these relationships to unlock brand opportunities and benefits.
• Drive the integration between brand partners and adidas internal departments, including brand activation, omni-channel PR/newsroom and sales.

Operations

• Ensure all Sports Marketing contract negotiations and operations comply with the Global Sports Marketing Policy and are in line with local budget guidelines.
• Manage the SEA Brand Partner budget.

KPIs:

• Creation & execution of the SEA Brand Strategy aligned to business & category objectives
• Annual review & analysis of portfolio
• Long term planning to deliver ‘always on’ healthy portfolio
• Portfolio depth and brand alignment
• Impactful utilisation of partner rights
• MaEx management & securing YOY increases
• Internal compliance adherence

Key Relationships:

• SEA Brand & Category Management
• SEA Country Managers & Brand Activation/SpoMa & CM leads
• EM Hub Brand partners and Brand Activation
• Legal SEA
• Finance SEA
• External Agencies
• Athletes, Influencers, federations, and clubs

Knowledge, Skills & Abilities:

• Senior Manager with strong interpersonal, influencing skills and deep sports marketing knowledge.
• Extensive Sports Marketing experience with strong industry knowledge and established industry contacts.
• Strategic Marketing Management experience.
• Multi-functional brand marketing experience.
• Proven methodological skills (e.g. Business planning, strategic development).
• High degree of commercial and business acumen knowledge related to sports marketing.
• Strong negotiation skills and contract negotiating experience.

Required Education and Experience / Minimum Qualifications:

• Bachelors in related field
• Minimum 10 years equivalent professional experience, ideally in Sports Marketing and Influencer Marketing
• Advanced user of MS Office suite of products
• Fluent in written and spoken English is a must.