Philips Senior Analyst - Marketing Funnel Netherlands, North Holland, Amsterdam 30231447
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Funnel Analytics and Attribution
Develop and maintain comprehensive end-to-end funnel dashboards covering digital, events and partner marketing
Build data models to track campaign influence, lead progression and opportunity creation using SFDC as the source of truth
Support multi-touch attribution frameworks and marketing mix modeling creation
SFDC Data Strategy
Own the extraction, transformation and analysis of marketing relevant SFDC objects (e.g. Leads, Contacts, Campaigns, Opportunities)
Partner with Sales Operations teams to ensure data quality, consistency and correct mapping of marketing activities within SFDC
Insight Generation
Identify gaps, bottlenecks and conversion rate trends within the funnel to guide marketing investments and strategy
Provide ad hoc and scheduled reporting on campaign effectiveness related to pipeline velocity and revenue generation
You´re the right fit if
Experienced in digital and marketing analytics and in particular with measuring marketing effectiveness and driving continuous improvement actions collaboratively with other teams
Expertise in digital marketing tools that can be used to enhance analysis (Sales Force, ELOQUA, Google Analytics, SEMrush etc)
Experienced in providing insights that help drive improved marketing effectiveness with B2B customers or within the Healthcare industry
Results-driven with a strong analytical mindset and passion for increasing marketing and business performance
Strong attention to quality and attention to detail
Excellent communication skills and a collaborative, team-oriented mindset
Fluency in English
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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