Adidas SENIOR MANAGER MARKETING OPERATIONS 

Netherlands, North Holland, Amsterdam 

596024648

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:

• Lead and drive the SEA Marketing Operations (MOPS) function, with a strong focus on the Go-To-Market (GTM) process, ensuring seamless execution in alignment with Emerging Markets (EM) and Global MOPS guidelines.
• Optimize marketing systems, master data, and sample management to enhance operational excellence and cross-functional collaboration across SEA.

GTM Process & Strategic Alignment

• Own and lead the SEA GTM calendar and milestones, ensuring alignment across brand, channels, and country teams while working closely with EM MOPS.
• Drive on-time, in-full GTM milestone deliverables, ensuring all key stakeholders receive necessary updates and handovers.
• Support seasonal range handovers by collaborating with Category Management teams to ensure data accuracy and consistency.
• Support the buy review process, by consolidating range data to support the report for performance analytics and performance insights.

Marketing Systems & Process Excellence

• Manager marketing operations systems and tools, including RMA, M-3, RMT, Hub-Light, and T1 Studio.
• Drive system enhancements and process optimizations, working closely with IT and EM teams to improve efficiency and data accuracy.
• Provide process and system training to elevate professional skills and system proficiency within the SEA marketing team.

Sample Management & Budget Oversight

• Oversee SEA sample budget planning and tracking, ensuring an optimal allocation per category.
• Define sample ordering guidelines to maximize efficiency and minimize budget overruns.

Team Leadership & Stakeholder Management

• Lead a team of three direct report, providing clear roles, responsibilities, and development plans to ensure full coverage across MOPS functions.
• Serve as the primary escalation point for marketing systems, master data, and sample management, ensuring business continuity.
• Foster strong relationships with SEA Brand, Finance, Demand Planning, IT, and Business Development teams, as well as EM MOPS and country brand teams.

Key Performance Indicators (KPIs):

• GTM Milestone Governance: Ensure alignment, tracking, and continuous improvement of GTM processes in collaboration with EM.
• Process & System Optimization: Drive efficiency improvements in ranging process, systems, and master data.
• Timely Deliverables: Ensure on-time submission of key GTM deliverables, including range planning, master data maintenance, and B2B sales interface (T1 Studio) updates.
• Stakeholder Communication: Maintain proactive and structured communication of EM updates to SEA brand and country teams.
• Team Development & Performance: Implement leadership and growth plans for MOPS team members to enhance expertise and accountability.

Key Relationships:

• SEA: SEA Brand, Finance, Demand Planning, IT, Business Development, Country Brand Teams
• EM: Emerging Markets MOPS, Business Units (BU) as needed

Knowledge, Skills, and Abilities:

• Strong expertise in marketing operations, GTM processes, and system governance, preferably within a global matrix organization.
• Proven ability to drive process improvements and cross-functional collaboration across marketing, sales, finance, and operations.
• Excellent communication, negotiation, and stakeholder management skills, with experience engaging senior leadership.
• Analytical mindset, with the ability to translate complex data into actionable insights.
• Proficiency in key marketing systems (SAP-based platforms, BI tools, and B2B sales interfaces preferred).

Requisite Education & Experience:

• ~7 years of experience in merchandising, marketing operations, or process management; regional exposure preferred.
• University degree in Business, Marketing, or a related field.
• Fluent in English (written and verbal).