Philips Senior Consumer Marketing Manager OneBlade 

Netherlands, North Holland, Amsterdam 

252587135

Senior Consumer Marketing Manager OneBlade

Key Responsibilities:

• Identify new opportunity for OneBlade by analysing category trend, competitor landscape, and harvesting consumer insights.

• Translate in-depth market, consumer, and shopper insights, as well as competitive analyses, into winning value propositions and commercial innovation ideas.

• Responsible for developing winning and future fit product innovation & commercial innovation roadmap rooted in deep, validated consumer, shopper and customer insights and in close collaboration with Category CMD, Innovation and RBUL.

• Responsible for Value Proposition Creation process including concept feasibility testing, market development, launch readiness, execution and market adoption in close partnership with Innovation Leader and RBUL.

• Responsible for developing go-to-market strategy and success recipe for all new value proposition introduction.

• Collaborate with Marketing Communication to develop winning campaigns, and track campaign effectiveness and ROI.

To succeed in this role, you should have the following skills and experience:

• A completed degree in business administration, marketing or related fields with an excellent academic track record.

• Minimum 5-8 years of experience in upstream marketing in the field of consumer marketing or product management (experience with personal care FMCG or FMCD products is a plus).

• Highly analytical, with great conceptual and critical thinking skills and deep understanding of upstream marketing.

• Strong understanding of the commercial and activation elements that are required to drive success for a product launch.

• Experience with translating market research and shopper insights into product concepts and new propositions.

• Proven track record with global consumer/retail brands with a demonstrated ability to work with multiple and diverse markets or stake holders.

• Ability to take calculated risk, think creatively whilst being firm enough to make, and act upon, clear decisions.

• Excellent communication skills, ability to work with people of different seniority and backgrounds, informing, influencing, convincing, presenting, project management .

• Business fluency in English (written & verbal).

Onsite roles require full-time presence in the company’s facilities.This role is office based.

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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