Cyberark Manager Web Strategy Development 

United States 

252292517

What you will do:

Content SEO Responsibilities:

• Develop and help execute content strategies in partnership with our Content & Product marketing teams that align with AI insights, keyword research, and audience intent.

• Collaborate with the marketing team to create and optimize high-quality, engaging, and search-friendly content across CyberArk’s website.

• Ensure on-page SEO best practices are applied, including metadata optimization, keyword placement, and internal linking strategies.

• Conduct competitive analysis to identify content gaps and opportunities to differentiate CyberArk’s brand from key competitors.

Technical SEO Responsibilities:

• Conduct continuous in-depth technical audits to identify and resolve issues affecting crawlability, indexing, Core Web Vitals, and schema markup.

• Optimize website architecture and make recommendations for internal linking, and page speed to improve technical performance.

• Support a major website re-platforming project, ensuring seamless migration of ranking content, URL structures, and domain authority.

• Collaborate with developers to ensure SEO-friendly coding practices, review staging environments, and address JavaScript framework challenges.

AI-Powered SEO Responsibilities:

• Explore and recommend emerging AI platforms to enhance CyberArk’s SEO strategy and efficiency.

General SEO Responsibilities:

• Partner with an external SEO agency to align strategy, prioritize initiatives, and monitor results.

• Track, analyze, and report on SEO performance using tools like Google Analytics 4, Looker Studio, SEMrush.

• Advocate for SEO across the organization from traditional best practices to AI adoption, including the development of SEO Best Practice playbooks for internal stakeholders.

• Stay ahead of industry trends by regularly testing and adopting new AI and SEO tools.

• 5+ Years of Experience: Hands-on experience in SEO, with a focus on technical SEO for SaaS B2B companies.

• SEO Agency Collaboration: Experience working with external agencies to execute SEO strategies.

• Data-Driven Approach: Strong analytical skills and ability to extract actionable insights from performance data

• Project Management: Ability to manage multiple priorities, including complex technical projects like website migrations.

Preferred Qualifications:

• Experience with SEO tools (i.e., Semrush, Moz, BrightEdge, etc.)

• Awareness of AI-driven SEO tools and how AI is shaping the search landscape.

• Experience with website re-platforming and migration projects.

• Familiarity with A/B testing tools (i.e., VWO or Test and Target)