JFrog Senior Director Growth Marketing 

United States, California, Sunnyvale 

215459728

We are looking for a highly motivated and experiencedto lead our global demand generation strategy and drive growth through multi-channel paid media campaigns. In this role, you will be responsible for creating and executing scalable, data-driven strategies that generate qualified leads, increase pipeline velocity, and accelerate customer acquisition.

• Strategize, plan, execute, manage, and optimize end-to-end digital marketing programs.
• Lead recommendations and implementation of new and modern digital marketing opportunities, capabilities, and tactics.
• Develop and manage multi-channel campaigns, including digital advertising (search, display and social), and email marketing.
• Collaborate with Sales, Sales Development, and Marketing to build programs that support our pipeline and revenue targets.
• Optimize ad campaigns to maximize ROI, ensuring appropriate spend allocation and continuous A/B testing for better performance.
• Build global campaigns aligned to business objectives and priorities - packaging up for regional execution.
• Advise and manage campaign timelines and marketing budgets for digital efforts and assets.
• Lead digital content review and recommendations to improve conversions.
• Use data-driven analysis to track KPIs (such as lead volume, cost per lead, MQL’s, SQL’s, pipeline, etc..) adjusting campaigns to meet business goals.
• Lead a talented team of digital marketers and help them continue to grow and thrive as professionals.

• Experience in the SaaS/technology industry.
• Proficiency in growth marketing, CRM and marketing automation tools.
• Proficiency with Martech tools and analytics such as Google Analytics, Salesforce, and Marketo.
• Excellent understanding of digital practices such as SEM, SMO, and PPC.
• Experience in planning and executing campaigns for global, regional teams, campaign teams, and partner teams.
• Experience running B2B successful, ROI driven lead generation campaigns specific to new business acquisition.
• Experience performing conversion rate optimization across digital assets based on full funnel conversion actions.
• Experience managing third-party vendors including agencies and contractors.
• Must possess the aptitude and interest to thrive in a fast-paced, results-oriented growth business.
• Exhibits a passion for digital innovation, creativity, and performance.
• 5+ years of leading teams and marketing functions, ideally with a global scope.

• At JFrog, base salary is only one component of our compensation package.
• This position has a base salary range between $240,000 to $260,000. Base salary will be based on your skills, qualifications, experience and location.
• This position also includes an equity package of restricted stock units (RSU). In addition, JFrog employees are eligible to participate in our Employee Stock Purchase Plan.
• JFrog provides employees comprehensive benefits including medical, dental, vision, retirement, wellness and much more!
• JFrog embraces hybrid work: 3 days in office / 2 days remote.