Yotpo Director Growth Marketing 

Israel, Tel Aviv District, Tel Aviv-Yafo 

849283349

Yotpo is looking for a

You will:

• Oversee the team’s responsible for Yotpo’s top-funnel digital marketing, including paid acquisition, CRO, web operations, and SEO (externally), optimizing for MQLs
• Work cross functionally with leadership and teams within Marketing such as Demand Generation (new business and cross-sell), Regional Marketing, Corporate Marketing, Brand, Product Marketing, Events, Content, Design, BI and collaborate on cross-company projects.
• Develop a full-funnel demand creation and capturing strategy for all of Yotpo’s product lines (Email, Subscriptions, SMS, Loyalty, Reviews), funnel types (high-touch and self-service, low touch) and geos (US, UK, ANZ) with a key focus on digital user touch points, nurturing flows and CRO.
• Own all paid media efforts, namely performance marketing and digital sponsorships (such as publishers and affiliate), developing strategies that cover all funnel stages from awareness to conversion and sourced MQLs
• Develop effective conversion strategies aimed at turning visitors/soft leads into MQLs leveraging email nurtures, online retargeting, and dedicated webpages
• Own the Yotpo.com entity – inbound traffic, web assets, oversee site performance, SEO, CRO, analytics infrastructure, optimization, A/B testing
• Recognize funnel pitfalls in our inbound flow. Come up with innivative solutions to address them, leveraging paid acquisition, nurture flows (ads and emails), and custom web experiences, powered by tech and data

About you:

• 8+ years of experience in performance marketing/demand generation, owning the funnel E2E at an eCommerce software or B2B SaaS company – must
• Solid experience leading and developing high performing teams – must
• A deep understanding of the sales funnel within a B2B organization
• Hands-on experience and/or leadership of paid acquisition, SEO, CRO & email marketing
• Excellent in driving cross-functional efforts with multiple stakeholders and production dependencies
• Highly detail oriented, entrepreneurial spirit and an aggressive can-do attitude
• Strong communication and presentation skills
• Bachelor or University Degree