Yotpo Growth Marketing Manager 

Israel, Tel Aviv District, Tel Aviv-Yafo 

501471569

In this role, reporting to the CRO team lead, you’ll plan, execute, and measure growth initiatives end-to-end. You’ll look at data to seek growth opportunities and come up with initiatives like customized landing pages, email nurtures, A/B tests, and more.
You’ll collaborate frequently with technical and business units like MOPs, BI, Content, and Design to define and bring the best web-based experiences to life.

Responsibilities:

• Enhance Yotpo’s website-based funnels to boost Lead>MQL conversion rates
• Identify growth opportunities using data collaborating with MOPs & BI
• Create custom landing pages for Search, Display, and Email campaigns
• Develop tailored web experiences including customized chatbots & dynamic content
• Create creative lead-gen flows to increase our marketable database
• Implement automated email nurture flows to push inbound leads down to MQL
• Make the most of our Marketing Tech such as Tag Manager, Amplitude, HubSpot, etc.
• Optimize other web assets like Shopify App Listings to increase self-service installs

Requirements:

• 2+ years of experience in growth marketing, product marketing, lifecycle marketing, or similar roles in SaaS companies
• Proficient with marketing tech stacks (Amplitude, Google Analytics, Tag Manager, Zapier, HubSpot)
• Data-driven & analytical thinker. Lives and breathes web- and email CVRs
• Great knack for performance-first content – short, personal, & impactful
• Strong organization skills and great attention to detail
• Strong communication skills with the ability to harness others
• Big plus – familiar with paid acquisition