Playtika Growth Ventures- Performance Marketing Director 

Israel 

344099775

Key Responsibilities

• Strategic Leadership:
• Oversee and align marketing activities across all Growth Ventures games with company goals.
• Regularly engage with marketing leads to challenge performance, refine strategies, and encourage innovation.
• Budget Management:
• Monitor and manage marketing budgets to ensure efficient allocation and maximum ROI.
• Identify opportunities for cost optimization without sacrificing performance.
• Performance Optimization:
• Analyze campaign performance to identify improvements and provide actionable insights.
• Guide marketing teams in leveraging data and analytics to achieve and exceed KPIs.
• User Acquisition Expertise:
• Bring deep knowledge of user acquisition strategies for mobile games to explore and implement new marketing channels.
• Test innovative platforms to expand player reach and engagement.
• Collaboration and Thought Leadership:
• Foster collaboration and knowledge sharing across marketing teams within Growth Ventures.
• Partner with Playtika’s other marketing departments to align strategies with broader organizational goals.

Requirements

• Proven track record ( 8+ years ) of leading successful marketing initiatives within the mobile gaming industry.
• Strong expertise in performance marketing and user acquisition strategies.
• Exceptional analytical skills, with the ability to translate data into actionable insights.
• Proven leadership skills, with the ability to inspire and mentor diverse teams.
• Strategic mindset, balancing brand-building with performance marketing.
• Technical proficiency in Microsoft Excel and PowerPoint.
• Fluent English (spoken and written).

This is a rare opportunity to lead marketing efforts for some of the most innovative gaming studios in the industry. As the Director of Marketing for Growth Ventures, you’ll play a key role in shaping the marketing strategies of a dynamic portfolio, mentoring talented teams, and contributing to the future of interactive entertainment.