Microsoft EMEA Category Manager Windows & M365 

United Kingdom, England 

200426460

• Experience in category management, product management, marketing strategy, business planning, product planning, or related work experience AND Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, Engineering, or related field
  • category management, product management, marketing strategy, business planning, product planning, or related work experience AND MBA/Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field
  • OR equivalent experience.
• Experience managing and expanding a category and attaining sales and profitability target within a complex (e.g., multinational or matrixed) organization
  • OR equivalent experience.
• Entrepreneurial mindset and innovative thinking to identifying and executing business opportunities
• Ability to analyze sales data, draw relevant conclusions, develop accurate business plans and forecasts, and drive execution
• Understanding of budget, profit & loss, margin, investment, and operating expense accountability
• Ability to influence multiple stakeholder groups and connect with diverse audiences
• Thought leader, risk taker, and lifelong learner; Digital and social influencer in the market
• Have experience planning and executing marketing strategies and activities that drive business results while remaining true to the brand.
• Have experience translating Key Performance Indicators (KPIs) into actionable plans to accelerate or capitalize on growth opportunities.

Plan

• Support a thriving community of Category managers across the region
• Define & own implementation of product specific channel strategy and investments
• Design of product strategic programs, incentives, promotions, and upper funnel activities partnering with Business & Sales Operations (BSO) team and the product marketing teams
• Influence long range product and GTM planning
• Drive product/solutions consumer channel GTM partnering across internal stakeholders like CSO Finance, BSO, Channel Sales, BG GTM, OEM and Online Stores.
• Manage Launch Events – Leverage PR Moments we can showcase new products and tell our innovation story across the entire portfolio

Execute

• Manage portfolio of investments, channels, motions to maximize short term results (rev, scorecard) and LTV.
• Establish and drive a consistent growth initiatives framework, defining and tracking a consistent set of KPIs and reporting rhythm.
• Pilot new GTM & Sales motions to future proof our business
• Create field/local enablement to execute the priorities [i] tools, process, stakeholder management and alignment across functions [ii] includes creation and localization of partner pitch deck/storytelling [iii] WW and regional seasonal guidance [iv] retail GTM readiness
• Direct To Consumer (not thru partner) product GTM e.g. PR, ATL, local owned & operated (ATL, BTL), partnerships and events in regions-
• Be the internal and external voice of the product/solution with 1st Party and 3rd Party partners in regions
• Leverage industry knowledge, channel insights, and customer understanding to drive strategic alignment, digital transformation, and land joint business objectives with partners

Manage & Monitor

• Drive ROB framework orchestration and deliverables thru performance and planning cycles. Partner closely with finance to ensure planning across revenue and investments is harmonized for budget and forecast cycles.
• Define and implement annual success metrics, strategic indicators and investment effectiveness across regional and corp teams.
• Accountable to product rev, P&L and compensable metric results including forecasting.
• Lead investment and fiscal control and optimization. Ecosystem investment alignment to core priorities
• Drive strategic and agile tactical communication process of business performance.
• Generate business and competitive insights thru data analysis & visualization, from product and partner perspectives. Own “product channel insight” (combining Voice of the customer – coming Channel Sales, RSP tool – coming from CSO, regional data – coming from SPC’s call) to enrich the product & GTM strategy. Short term impact: GTM tactics. Long term impact: internal: product roadmap, channel strategy. External: trusted advisor
• Influence long range planning