Experience in category management, product management, marketing strategy, business planning, product planning, or related work experience AND Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, Engineering, or related field
category management, product management, marketing strategy, business planning, product planning, or related work experience AND MBA/Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field
OR equivalent experience.
Experience managing and expanding a category and attaining sales and profitability target within a complex (e.g., multinational or matrixed) organization
OR equivalent experience.
Entrepreneurial mindset and innovative thinking to identifying and executing business opportunities
Ability to analyze sales data, draw relevant conclusions, develop accurate business plans and forecasts, and drive execution
Understanding of budget, profit & loss, margin, investment, and operating expense accountability
Ability to influence multiple stakeholder groups and connect with diverse audiences
Thought leader, risk taker, and lifelong learner; Digital and social influencer in the market
Have experience planning and executing marketing strategies and activities that drive business results while remaining true to the brand.
Have experience translating Key Performance Indicators (KPIs) into actionable plans to accelerate or capitalize on growth opportunities.
Plan
Support a thriving community of Category managers across the region
Define & own implementation of product specific channel strategy and investments
Design of product strategic programs, incentives, promotions, and upper funnel activities partnering with Business & Sales Operations (BSO) team and the product marketing teams
Influence long range product and GTM planning
Drive product/solutions consumer channel GTM partnering across internal stakeholders like CSO Finance, BSO, Channel Sales, BG GTM, OEM and Online Stores.
Manage Launch Events – Leverage PR Moments we can showcase new products and tell our innovation story across the entire portfolio
Execute
Manage portfolio of investments, channels, motions to maximize short term results (rev, scorecard) and LTV.
Establish and drive a consistent growth initiatives framework, defining and tracking a consistent set of KPIs and reporting rhythm.
Pilot new GTM & Sales motions to future proof our business
Create field/local enablement to execute the priorities [i] tools, process, stakeholder management and alignment across functions [ii] includes creation and localization of partner pitch deck/storytelling [iii] WW and regional seasonal guidance [iv] retail GTM readiness
Direct To Consumer (not thru partner) product GTM e.g. PR, ATL, local owned & operated (ATL, BTL), partnerships and events in regions-
Be the internal and external voice of the product/solution with 1st Party and 3rd Party partners in regions
Leverage industry knowledge, channel insights, and customer understanding to drive strategic alignment, digital transformation, and land joint business objectives with partners
Manage & Monitor
Drive ROB framework orchestration and deliverables thru performance and planning cycles. Partner closely with finance to ensure planning across revenue and investments is harmonized for budget and forecast cycles.
Define and implement annual success metrics, strategic indicators and investment effectiveness across regional and corp teams.
Accountable to product rev, P&L and compensable metric results including forecasting.
Lead investment and fiscal control and optimization. Ecosystem investment alignment to core priorities
Drive strategic and agile tactical communication process of business performance.
Generate business and competitive insights thru data analysis & visualization, from product and partner perspectives. Own “product channel insight” (combining Voice of the customer – coming Channel Sales, RSP tool – coming from CSO, regional data – coming from SPC’s call) to enrich the product & GTM strategy. Short term impact: GTM tactics. Long term impact: internal: product roadmap, channel strategy. External: trusted advisor