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Microsoft EMEA Category Manager Windows & M365 
United Kingdom, England 
200426460

30.07.2024
Qualifications
  • Experience in category management, product management, marketing strategy, business planning, product planning, or related work experience AND Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, Engineering, or related field
    • category management, product management, marketing strategy, business planning, product planning, or related work experience AND MBA/Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field
    • OR equivalent experience.
  • Experience managing and expanding a category and attaining sales and profitability target within a complex (e.g., multinational or matrixed) organization
    • OR equivalent experience.
  • Entrepreneurial mindset and innovative thinking to identifying and executing business opportunities
  • Ability to analyze sales data, draw relevant conclusions, develop accurate business plans and forecasts, and drive execution
  • Understanding of budget, profit & loss, margin, investment, and operating expense accountability
  • Ability to influence multiple stakeholder groups and connect with diverse audiences
  • Thought leader, risk taker, and lifelong learner; Digital and social influencer in the market
  • Have experience planning and executing marketing strategies and activities that drive business results while remaining true to the brand.
  • Have experience translating Key Performance Indicators (KPIs) into actionable plans to accelerate or capitalize on growth opportunities.

Plan

  • Support a thriving community of Category managers across the region
  • Define & own implementation of product specific channel strategy and investments
  • Design of product strategic programs, incentives, promotions, and upper funnel activities partnering with Business & Sales Operations (BSO) team and the product marketing teams
  • Influence long range product and GTM planning
  • Drive product/solutions consumer channel GTM partnering across internal stakeholders like CSO Finance, BSO, Channel Sales, BG GTM, OEM and Online Stores.
  • Manage Launch Events – Leverage PR Moments we can showcase new products and tell our innovation story across the entire portfolio

Execute

  • Manage portfolio of investments, channels, motions to maximize short term results (rev, scorecard) and LTV.
  • Establish and drive a consistent growth initiatives framework, defining and tracking a consistent set of KPIs and reporting rhythm.
  • Pilot new GTM & Sales motions to future proof our business
  • Create field/local enablement to execute the priorities [i] tools, process, stakeholder management and alignment across functions [ii] includes creation and localization of partner pitch deck/storytelling [iii] WW and regional seasonal guidance [iv] retail GTM readiness
  • Direct To Consumer (not thru partner) product GTM e.g. PR, ATL, local owned & operated (ATL, BTL), partnerships and events in regions-
  • Be the internal and external voice of the product/solution with 1st Party and 3rd Party partners in regions
  • Leverage industry knowledge, channel insights, and customer understanding to drive strategic alignment, digital transformation, and land joint business objectives with partners

Manage & Monitor

  • Drive ROB framework orchestration and deliverables thru performance and planning cycles. Partner closely with finance to ensure planning across revenue and investments is harmonized for budget and forecast cycles.
  • Define and implement annual success metrics, strategic indicators and investment effectiveness across regional and corp teams.
  • Accountable to product rev, P&L and compensable metric results including forecasting.
  • Lead investment and fiscal control and optimization. Ecosystem investment alignment to core priorities
  • Drive strategic and agile tactical communication process of business performance.
  • Generate business and competitive insights thru data analysis & visualization, from product and partner perspectives. Own “product channel insight” (combining Voice of the customer – coming Channel Sales, RSP tool – coming from CSO, regional data – coming from SPC’s call) to enrich the product & GTM strategy. Short term impact: GTM tactics. Long term impact: internal: product roadmap, channel strategy. External: trusted advisor
  • Influence long range planning