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Microsoft Windows & M365 Consumer Category Senior Manager 
China, Beijing, Beijing 
538251898

17.09.2024
Responsibilities

· Define & own implementation of product specific channel strategy and investments

· Design of product strategic programs and incentives, partnering with channel sales and channel marketing team.

· Influence long range product and GTM planning.

· Drive product/solutions consumer channel GTM partnering across internal stakeholders like CCSM Finance, Channel Sales, BG GTM, OEM and Online Stores.

· Manage portfolio of investments, channels, motions to maximize short term results (rev, scorecard) and LTV.

· Establish and drive a consistent growth initiatives framework, defining and tracking a consistent set of KPIs and reporting rhythm.

· Pilot new GTM & Sales motions to future proof our business.

· Create field/local enablement to execute the priorities [i] tools, process, stakeholder management and alignment across functions [ii] includes creation and localization of partner pitch deck/storytelling [iii] WW and regional seasonal guidance [iv] retail GTM readiness.

· Direct To Consumer (not thru partner) product GTM eg PR, ATL, local owned & operated (ATL, BTL), partnerships and events in region.

· Be the internal and external voice of the product/solution with 1st Party and 3rd Party partners in regions.

· Drive ROB framework orchestration and deliverables thru performance and planning cycles. Partner closely with finance to ensure planning across revenue and investments is harmonized for budget and forecast cycles.

· Define and implement annual success metrics, strategic indicators and investment effectiveness across regional and corp teams.

· Accountable to product rev, P&L and scorecard results including forecasting.

· Lead investment and fiscal control and optimization. Ecosystem investment alignment to core priorities (ensuring the OEMs are putting JMA against the same priorities).

· Drive strategic and agile tactical communication process of business performance.

· Influence long range planning.