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· Define & own implementation of product specific channel strategy and investments
· Design of product strategic programs and incentives, partnering with channel sales and channel marketing team.
· Influence long range product and GTM planning.
· Drive product/solutions consumer channel GTM partnering across internal stakeholders like CCSM Finance, Channel Sales, BG GTM, OEM and Online Stores.
· Manage portfolio of investments, channels, motions to maximize short term results (rev, scorecard) and LTV.
· Establish and drive a consistent growth initiatives framework, defining and tracking a consistent set of KPIs and reporting rhythm.
· Pilot new GTM & Sales motions to future proof our business.
· Create field/local enablement to execute the priorities [i] tools, process, stakeholder management and alignment across functions [ii] includes creation and localization of partner pitch deck/storytelling [iii] WW and regional seasonal guidance [iv] retail GTM readiness.
· Direct To Consumer (not thru partner) product GTM eg PR, ATL, local owned & operated (ATL, BTL), partnerships and events in region.
· Be the internal and external voice of the product/solution with 1st Party and 3rd Party partners in regions.
· Drive ROB framework orchestration and deliverables thru performance and planning cycles. Partner closely with finance to ensure planning across revenue and investments is harmonized for budget and forecast cycles.
· Define and implement annual success metrics, strategic indicators and investment effectiveness across regional and corp teams.
· Accountable to product rev, P&L and scorecard results including forecasting.
· Lead investment and fiscal control and optimization. Ecosystem investment alignment to core priorities (ensuring the OEMs are putting JMA against the same priorities).
· Drive strategic and agile tactical communication process of business performance.
· Influence long range planning.
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