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EY Brand Naming Coordinator - Supervising Associate 
Argentina, Autonomous City of Buenos Aires, Buenos Aires 
182050175

15.07.2025
Your key responsibilities
  • Triaging and Assessing Naming Requests: Review and prioritize incoming requests for product and solution names for alignment with our brand architecture and naming principles, ensuring timely responses and effective communication with stakeholders.
  • Name Refinement:Collaborate with cross-functional teams to refine and finalize name candidates that align with brand strategy and market positioning.
  • Coordination with BMC Teams: Work closely with other BMC colleagues to ensure alignment with existing service line, sector and Regional commercial offerings and avoid duplication of efforts.
  • Research Management:Collaborate with a research colleague who is tasked with investigating commercial uses of name candidates. Assess intellectual property risks associated with each name.
  • Presentation of Findings: Compile research findings and present recommendations to global brand leaders and lawyers in the global general counsel's office.
  • Documentation and Reporting:Maintain organized records of name requests, research findings, decisions and final approved names.

Skills and attributes for success
  • Track record in successful cross-functional collaboration and a collaborative mindset
  • Strong multitasking and organizational skills are essential. Ability to manage multiple projects with competing deadlines simultaneously
  • This person should be able to work well under pressure, multi-task and manage multiple competing demands
  • Team player
  • Fast learner
  • Apply excellent English communication skills - oral and written.
To qualify for the role, you must have
  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Minimum 5 years of experience in brand management, marketing, or a related field (internships included).
  • Excellent written and verbal communication abilities.
  • Ability to manage dozens of naming requests at once, each one in various stages of review.
  • Flexibility to adjust to multiple demands, shifting priorities, ambiguity and rapid change.
  • Strong problem-solving skills.
  • Ability to work collaboratively in a team environment.
  • Comfort with delivering constructive feedback, including the rationale for any rejection of names by leadership.
  • Detail-oriented with strong organizational skills.
  • Familiarity with intellectual property considerations is a plus.
  • Proficiency in Microsoft M365 including Teams and Excel
  • Familiarity with ServiceNow ticketing system
  • Flexible to Support various Global Time Zones
What we offer
  • Continuous learning:You’ll develop the mindset and skills to navigate whatever comes next.
  • Success, as defined by you:We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
  • Transformative leadership:We’ll give you the insights, coaching and confidence to be the leader the world needs.
  • Diverse and inclusive culture:You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.