Snowflake FIELD MARKETING MANAGER 

United States, California 

177094982

• Identify NoAM Media, Entertainment and Communications Industry market requirements/opportunities, develop Go-to-Market Strategies and ensure strong alignment with Sales and other cross-functional teams.
• Own reporting and tracking of program pipeline and performance results tied to quarterly and annual targets. Manage regional budgets, SFDC campaigns, and lead processes to meet operational targets and SLAs.
• Own & drive execution within budget, logistics, timelines & vendor management
• Research, plan and maintain the Snowflake online calendar of events including 3rd party industry conferences, Snowflake-driven physical event series, webinars and regional hospitality field events
• Manage logistics and execution of all planned events; event themes, work with outside vendors, oversee fulfillment/inventory levels, manage events’ sales staffing
• Collaborate with the alliances organization on Snowflake’s strategic sponsorships and go-to-market execution plan at partner events
• Maintain direct alignment with sales team in terms of all pre and post event communication, marketing-driven campaigns, and event promotion strategyManage internal field and events communication between sales and marketing
• Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment

• 5+ years of experience in marketing ideally within a B2B environment
• Bachelor’s Degree in Marketing, Communications, or related field
• Eagerness to learn about the and the challenges within the Media, Entertainment industry
• Experience in CRM tools such as, Marketo, Salesforce, wordpress as well as other office productivity and collaboration tools
• Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps)
• Proven success in managing field marketing programs and relationships with large enterprise sales organizations
• Experience building and delivering of field marketing campaigns, events, executive and key account programs and joint partner activity
• Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
• The experience and passion to think creatively and generate ideas on how to build robust and unique 1:1 and 1:many campaigns
• Excellent verbal, written, and interpersonal skills
• Data-driven, you have a grasp on crucial marketing KPIs and what levers to pull to optimize your campaigns to drive performance
• Hands-on execution ability with effective project management, time management, prioritization, organizational skills, accuracy in performance, ability to anticipate the needs of sales and detail-driven
• Exhibit initiative, a sense of teamwork, ability to multitask, optimistic, approachable, and a "can-do" attitude
• Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.
• Able to work independently and dedicate a minimum of 40 hours/week
• Must be legally authorized to work in the United States without restriction
• Willing to submit to a background investigation, including verification of your employment and criminal history
• Ability to travel up to 40%

The following represents the expected range of compensation for this role:

• The estimated base salary range for this role is $104,000 - $139,600.
• Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.