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Couchbase Field Marketing Manager United States, New York, New York 326430442
22.04.2025
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Key Responsibilities:
- Develop & Execute Regional Marketing Strategies: Build and implement localized marketing plans that align with regional sales objectives, focusing on ABM and persona-based engagement.
- Plan & Execute Events: Lead end-to-end execution of trade shows, conferences, executive networking events, partner programs, sales meetings, and customer engagements.
- Drive Account-Based Marketing (ABM): Collaborate closely with Sales, Solutions Engineering, Product Marketing, Digital Marketing, and Sales Ops to craft and launch 1:1 and 1:few ABM campaigns targeting strategic accounts.
- Cross-Functional Enablement: Align closely with internal stakeholders to ensure marketing efforts support sales initiatives and broader corporate strategies.
- Data-Driven Planning & Execution: Leverage data to inform event and campaign strategies. Manage logistics, lead tracking, and post-event analytics to optimize performance.
- Budget & Vendor Management: Forecast and manage budgets, select and negotiate with vendors, and track project metrics and ROI for all regional initiatives.
- Ensure Consistency & Excellence: Maintain brand alignment across all initiatives, manage contractors/vendors, and oversee timely logistics for all marketing assets and shipments.
- 4+ years of experience in field marketing, including event management and ABM execution
- Proven success in driving measurable pipeline growth through strategic marketing programs
- Strong project and time management skills with a results-oriented mindset
- Excellent written and verbal communication skills
- Proficient in Microsoft Office or Google Workspace; experience with Salesforce, Airtable, or PowerBI is a plus
- Strong cross-functional collaboration and leadership abilities
- Creative problem solver with a team-first attitude
- Bachelor’s degree or equivalent required
- Willingness to travel up to 30%
Base Pay Range
$100,000 - $122,000 USD
Modern customer experiences need a flexible cloud database platform that can power applications spanning from cloud to edge and everything in between. Couchbase’s mission is to simplify how developers and architects develop, deploy and consume modern applications wherever they are. We have reimagined the database with our fast, flexible and affordable cloud database platform Capella, allowing organizations to quickly build applications that deliver premium experiences to their customers– all with best-in-class price performance. More than 30% of the Fortune 100 trust Couchbase to power their modern applications and build innovative new ones. See our recent awards to learn why Couchbase is a great place to work.We are honored to be a part of the Best Places to Work Award for and . Couchbase offers a total rewards approach to benefits that recognizes the value you create here, so that you in turn may best serve yourself and your family. Some benefits include:
- Generous Time Off Program - Flexibility to care for you and your family
- Wellness Benefits - A variety of world class medical plans to choose from, along with dental, vision, life insurance, and employee assistance programs*
- Financial Planning - RSU equity program*, ESPP program*, Retirement program* and Business Travel Insurance
- Career Growth - Be valued, Create value approach
- Fun Perks - An ergonomic and comfortable in-office / WFH setup. Food & Snacks for in-office employees.
- And much more!
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