Identify NoAM Media, Entertainment and Communications Industry market requirements/opportunities, develop Go-to-Market Strategies and ensure strong alignment with Sales and other cross-functional teams.
Own reporting and tracking of program pipeline and performance results tied to quarterly and annual targets. Manage regional budgets, SFDC campaigns, and lead processes to meet operational targets and SLAs.
Own & drive execution within budget, logistics, timelines & vendor management
Research, plan and maintain the Snowflake online calendar of events including 3rd party industry conferences, Snowflake-driven physical event series, webinars and regional hospitality field events
Manage logistics and execution of all planned events; event themes, work with outside vendors, oversee fulfillment/inventory levels, manage events’ sales staffing
Collaborate with the alliances organization on Snowflake’s strategic sponsorships and go-to-market execution plan at partner events
Maintain direct alignment with sales team in terms of all pre and post event communication, marketing-driven campaigns, and event promotion strategyManage internal field and events communication between sales and marketing
Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment
ON DAY ONE WE WILL EXPECT YOU TO HAVE:
5+ years of experience in marketing ideally within a B2B environment
Bachelor’s Degree in Marketing, Communications, or related field
Eagerness to learn about the and the challenges within the Media, Entertainment industry
Experience in CRM tools such as, Marketo, Salesforce, wordpress as well as other office productivity and collaboration tools
Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps)
Proven success in managing field marketing programs and relationships with large enterprise sales organizations
Experience building and delivering of field marketing campaigns, events, executive and key account programs and joint partner activity
Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
The experience and passion to think creatively and generate ideas on how to build robust and unique 1:1 and 1:many campaigns
Excellent verbal, written, and interpersonal skills
Data-driven, you have a grasp on crucial marketing KPIs and what levers to pull to optimize your campaigns to drive performance
Hands-on execution ability with effective project management, time management, prioritization, organizational skills, accuracy in performance, ability to anticipate the needs of sales and detail-driven
Exhibit initiative, a sense of teamwork, ability to multitask, optimistic, approachable, and a "can-do" attitude
Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.
Able to work independently and dedicate a minimum of 40 hours/week
Must be legally authorized to work in the United States without restriction
Willing to submit to a background investigation, including verification of your employment and criminal history
Ability to travel up to 40%
The following represents the expected range of compensation for this role:
The estimated base salary range for this role is $104,000 - $139,600.
Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.