GE HealthCare Field Marketing Manager 

Italy, Lombardy, Milan 

132191160

Key Responsibilities

• Local Market Strategy & Execution: Adapt and implement marketing strategies based on local market dynamics, customer needs, and regulatory requirements.
• Cross-Functional Collaboration: Collaborate with Sales, Medical Affairs, and Regulatory teams to ensure alignment of marketing strategies with business goals and compliance standards.
• Market Research & Analysis: Conduct market research and analyse customer feedback, competitor activities, and local market trends to inform strategic decisions.
• Campaign Execution: Lead the implementation of marketing campaigns in the field to drive customer engagement and product adoption.
• Sales Enablement: Partner with local sales teams to provide tailored tools, messaging, and programs that support effective customer engagement.
• Voice of the Market: Collect and synthesise insights from customers, sales, and competitors to influence regional messaging and content.
• Product Launch Support: Coordinate and execute local launch activities in collaboration with the international marketing team.
• Channel & Partner Engagement: Build and maintain relationships with key stakeholders, partners, and KOLs to enhance marketing reach and impact.
• Performance Tracking: Monitor key performance indicators and campaign effectiveness, providing actionable insights for continuous improvement.
• Regulatory Compliance: Ensure all marketing activities adhere to local and global regulatory and legal requirements.

Required Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field
• Significant years of marketing experience in the pharmaceutical, biotechnology, or medical device industry, with a strong understanding of diagnostic imaging products.
• Deep understanding of local healthcare systems, customer journeys, and competitive landscapes
• Strong collaboration skills with proven success working cross-functionally (e.g., sales, medical, regulatory)
• Excellent communication skills and fluency in both local language(s) and English
• Solid project management and organizational capabilities, with the ability to juggle multiple initiatives
• Willingness to travel as required for market visits, customer meetings, and conferences.

For this application we also evaluate candidates who meet the requirements set out in the art. 1 or belonging to the protected categories referred to in art. 18 of law 68/99

Total Rewards

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.