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Intuit Director Mid-Market Pipeline Generation United States, Georgia, Atlanta 130612230
Yesterday
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Responsibilities
- Develop and execute a comprehensive pipeline generation strategy aligned with the sales objectives of the Mid Market and Money teams
- Lead, mentor, and manage a team of 100 BDRs to meet or exceed pipeline generation targets
- Implement best practices for lead qualification processes to ensure the BDR team delivers high-quality, sales-ready leads to the sales teams
- Oversee the selection, implementation, and optimization of tools and technologies that enhance pipeline generation, such as CRM systems, lead scoring models, and sales enablement platforms
- Work closely with the Mid Market and Money sales leadership to ensure alignment on goals, priorities, and messaging. Collaborate on the development of go-to-market strategies and sales plays
- Establish a feedback loop between the BDR and sales teams to continuously refine lead generation and qualification criteria based on real-time insights from the field
- Partner with marketing teams to design and execute campaigns that drive lead generation
- Provide input on messaging, content, and tactics to ensure marketing efforts support BDR objectives
- Work with product management and marketing teams to ensure the BDRs are well-versed in product offerings and market trends, enabling them to engage effectively with prospects
- Build strong relationships with leaders in other departments, such as Marketing, Product, and Customer Success, to ensure alignment and support for pipeline generation initiatives
Qualifications
- BA/BS degree
- 10+ years of experience in sales, pre-sales, or business development, with at least 5 years in a leadership role overseeing large teams
- Proven track record of leading and scaling large BDR or sales teams, with a focus on pipeline generation and lead strategy
- Strong strategic planning skills, with the ability to develop and execute effective lead generation strategies
- Proficient in using data and analytics to drive decisions and optimize performance
- Excellent verbal and written communication skills, with the ability to influence and engage stakeholders at all levels
- Demonstrated ability to work collaboratively across departments to achieve shared goals
- Experience with CRM systems, sales enablement tools, and lead scoring models
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