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Fireblocks Product Marketing Director United Kingdom, England, London 948731136
26.05.2025
What You'll Do
- Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
- Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to global enterprises, financial institutions, and Web3 companies.
- Shape the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation.
- Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
- Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
- Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact.
- Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
- Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continual market impact.
- 10+ years of Product Marketing experience with a focus on fintech, SaaS, cybersecurity, or blockchain industries.
- Industry Storytelling: Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem.
- Leadership: Experience building and leading teams, with a strong hands-on approach and willingness to roll up your sleeves.
- Market Expertise: Understanding of blockchain solutions, digital asset custody, treasury management, tokenization, and the evolving buyer ecosystem.
- Strategic & Tactical Agility: Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution.
- Cross-Functional Influence: Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.
- Content Development: Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives.
- Analytical Mindset: Ability to define success metrics and translate data into actionable insights.
- Passion for Blockchain: A deep interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation.
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