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Gong Customer Marketing Manager United States, New York, New York 440327855
24.11.2024
RESPONSIBILITIES
- Develop and execute scalable advocacy programs for lifecycle advocacy, strategic customer references, reviews, and referrals, engaging customers and enhancing brand loyalty.
- Align program objectives with broader company and marketing goals, maximizing the impact of customer stories and proof to demonstrate Gong’s category leadership
- Own the end-to-end strategy for customer engagement, identifying high-impact advocates to share their stories across various channels and programs.
- Manage and optimize the referral program, driving customer engagement and ensuring high satisfaction among advocates.
- Curate and develop compelling customer stories and testimonials to support content, sales, and product initiatives, aligning with Gong’s strategic messaging.
- Collaborate cross-functionally with product, sales, and customer success teams to identify and leverage customer advocates, ensuring smooth integration of advocacy efforts.
- Regularly track, report, and improve advocacy metrics to measure success, continuously refining programs to achieve desired results
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 6+ years of experience in customer marketing, advocacy, or related roles, with a proven track record of managing customer marketing programs.
- Demonstrated experience in executive customer relationships, customer storytelling or advocacy programs for B2B companies.
- Strong project management skills, with the ability to handle multiple projects and collaborate across teams effectively.
- Excellent written and verbal communication skills, with a talent for crafting compelling customer narratives.
- Ability to thrive in a fast-paced, dynamic environment with a customer-focused mindset.
- We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
- Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
- Mental Health benefits with covered therapy and coaching.
- 401(k) program to help you invest in your future.
- Education & learning stipend for personal growth and development.
- Flexible vacation time to promote a healthy work-life blend.
- Paid parental leave to support you and your family.
- Company-wide recharge days each quarter.
- Work from home stipend to help you succeed in a remote environment.
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