Marketing Manager-Personal Health (Pipeline)
In this role, you have the opportunity to
- Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology.
You are responsible for
- Owns the business planning and review cycle (AOP/RoFo, etc.)
- Creates and executes BMC and CO LMAP (in line with BG marketing strategy, covering relevant categories, incl. A&P).
- Responsible for PWF management, plan and execute CCC plans successfully.
- Responsible for local Demand Plan (AOP, RoFo and SIOP) and P*Q plan for BG/ category
- Drives effective business planning to achieve better execution and results.
- Translate together with Sales and Integrated Marketing Communication annual business plans into Quarterly and Monthly activity/account plans.
- Drives optimal working of commercial triangle (Marketing – Integrated Marketing Communication – Sales)
- Deploy best in class marketing analysis (mkt share analysis, competition analysis ….) and define fact based corrective action based on analysis.
- Develops and executes proposition activation plans (incl. A&P/Margin) in line with category guidelines.
- Owns CO activation budget for the BG/category (A&P/Margin)
- Supports account team planning where required.
You are a part of
You will report to the Marketing Director and collaborate with many other teams including Trade Marketing, Digital marketing, PR, E-commerce, Sales, Finance etc.,.
To succeed in this role, you should have the following skills and experience
- Min.10 years of business experience in Marketing.
- University level above preferably with business/strategic marketing direction
- Familiar with product market introductions
- Background in fast moving, or cosmetics
- Ideally have worked in multiple categories in Marketing roles within country or BU organizations.
- Ability to run P&L
- Strong leadership
- Ability to think from a broad business perspective and strategically, open-minded and could think out-of-box.