JPMorgan Product Marketing - Strategy Lead Accelerator 

United Kingdom, England, London 

311045178

As a
Product Marketing Strategy Lead

You thrive working in tribes and squads that focus on specific products and projects – and depending on your strengths and interests, you'll have the opportunity to move between them.

Job responsibilities:

• Partner closely with Product to develop a deep understanding of what they are building and how it works to deliver differentiated value to customers.
• Craft compelling and differentiated value propositions, positioning and pitch narratives or communications for a range of API first B2B products and services
• Collaborate cross functionally to name, bundle and package new product offerings in a way that makes commercial sense to prospective buyers
• Act as a voice of the customer and market, keeping your finger on the pulse to understand our competitive advantage and provide a feedback loop to Product stakeholders.
• Co-ordinate and execute on cohesive launch strategy, ensuring stakeholders are aligned and working towards launch campaign objectives.
• Develop marketing assets, such as decks, demos or videos both in house and working with external vendors.
• Strategically identify opportunities to engage target segments, through comms or campaigns.

Required qualifications, capabilities and skills

• Experienced full stack B2B Product Marketer based in London that is comfortable hitting the ground running on a variety of initiatives, whether that’s supporting product discovery and competitive analysis, developing positioning, launch campaign planning and execution, or win/loss analysis.
• Proactive self-starter with an inquisitive mindset, who is able to confidently navigate ambiguity by working with stakeholders to uncover answers and align on the way forward.
• Customer centric mindset; you act as the voice of the customer and bring an informed point of view, applying a customer centric lens to everything you work on.
• A storyteller, able to extract signal from noise, synthesise vast amounts of information from a myriad of sources to create narratives that are authentic, inspiring and differentiated.
• A strong communicator that is able to translate technical detail into customer value without getting lost in complexity, or losing specificity.
• Analytical; comfortable working with qualitative and quantitative data to inform strategy and better understand our market opportunity.
• A planner, who is highly organised and able to add structure around GTM projects to manage expectations with stakeholders.
• A people person that is able to work with a range of technical and non technical cross functional stakeholders and different personalities to achieve results.

Preferred qualifications, capabilities and skills

• Experience working in Financial Services, Fintech or B2B SaaS strongly preferred
• Experience working in both a start up environment as well a more mature company a plus