GE HealthCare Director Content Thought Leadership Strategy 

United States, Wisconsin 

300613247

Reporting to the Global Head of Public Affairs, this role will have one direct report that currently leads storytelling, content creation, SEO and organic content creation, and will work closely with the Brand advertising, governance, social media and communications leads across the company.
Roles and Responsibilities

• StrategicLeadership:Develop a clear perspective and strategy for our brand through insights, data, and collaboration with business leaders and communications to define where we need to go and adjustments needed over time, including alignment and collaboration across communications teams.

• Drive Corporate Narrative:Build/revise a corporate narrative and message architecture based on business goals that provides global messaging framework for the GE HealthCare brand. Enhance and ensure our messaging addressescustomer challenges, commissioning or sourcing research, data and insights from across the organization.

• Integrated Planning:Developintegrated campaign strategies while partnering with corporate social/paid media/web teams to maximize results across owned, earned, shared and paid media, as well as other innovative platforms.Influence business segments & regions to enable a global impact.

• Content Creator: Lead the strategy and execution of amplifying GE Healthcare’s voice as an industry leader with high-impact content, storytelling and thought leadership across respected platforms that drive desired outcomes with audiences. Be able totranslate complex cross-business messaging, technology and science intocompelling corporate messaging that guides the company and business segmentsto drive key value propositions. Develop consistent brand stories that resonate across different platforms, including, but not limited to, digital marketing campaigns and paid media initiatives.

• Performance Measurement : Analyze metrics to derive customer insights and inform future strategies while helping inform internal stakeholders of key learnings.

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, Arts, English or a related field.

• 8+ years of experience of digital marketing, web editorial or content strategy experience within marketing, brand, corporate communications or agency environments.

• Entrepreneurialleadership, a self-starter mindset and collaborative spirit.

• Proven B2B content strategy experience and results.

• Exceptional collaborative skills, proactively reach out across the org and build relationshipsin a complex org with many segments and regions.

• Effectivecommunication andpresentation skills

• Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).

• Outstanding organizational and time management skills.

• Excellent data analytical skills.

Desired Characteristics:

• Knowledge of B2B healthcare industry and AI a strong plus including knowledge of working/marketing in a regulated environment.

• Entrepreneurial person who can self-educate around products and business strategies.

• Dependability – high ratio for delivering on commitments and goals.

• Knowledge of championing a brand and storytelling in a regulated healthcare landscape.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.