דרושים Marketing Lead Korea ב-Airbnb ב-דרום קוריאה

The difference you will make:

As a Market Associate, you will be responsible for the retention and growth of long-tail Hosts in an assigned territory within Korea. You will establish and nurture business relationships with emerging professional host accounts by suggesting and supporting strategic initiatives that drive their success on Airbnb. These initiatives will include supply optimisation, pricing optimisation, host recruitment, and platform education. In addition, as these Hosts successfully grow on the platform, it will be imperative that you help them maintain best-in-class hospitality standards for an excellent guest experience. Beyond one-to-one account management responsibilities, you’ll also support (Senior) Market Managers on your team to deliver one-to-many education programs, such as webinars and scaled e-mail communication. Ultimately, this team will be responsible for helping Host Entrepreneurs thrive on Airbnb.

A typical day:

• Prospect and provide consultation to new and emerging professional host accounts within assigned territory.
• Directly manage accounts to meet and exceed quarterly/annual sales goals. We are looking for someone that is goals-obsessed, is inputs-driven, and is willing to take action (high volume of calls, meetings, etc.).
• Support scaled strategies to effectively manage & optimise the long-tail of hundreds of Professional Hosts in your territory.
• Conduct quarterly optimisation calls and business reviews with assigned partners.
• Secure availability over high compression dates.
• Educate clients on all significant product changes and cascade feedback on product and policy to the relevant internal stakeholders.
• Respond to and deliver exceptional service to your professional hosts in a timely and efficient manner, occasionally traveling within your territory to provide in-person support and guidance.
• Work cross-functionally with product, communications, public policy and customer support teams to ensure our long-term market success.
• Analyze data and utilize data-driven recommendations to identify and action on strategic opportunities in your region to drive increase in sales.
• Maintain a baseline understanding of the technical integration of various software partners so that you can provide the right support to your clients.

Your expertise:

• 3+ years of experience in new sales, account management and partner support.
• 2+ years of hospitality, travel or technology industry experience (nice to have).
• Strong time management and prioritization skills.
• Proven track record of being able to effectively work a book of business (account management).
• Hungry with a strong bias for action, and persistent in the face of adversity and objection.
• Excellent communication and presentation skills and ability to communicate effectively with clients via phone, email, and in-person.
• Team player: highly motivated to share best practices and knowledge to help peers succeed.
• Proficient quantitative skills and proven ability to interpret and apply data throughout your day-to-day work.
• The ability to get things done with constantly changing priorities, projects and deadlines.
• Available to travel to assigned markets (when business travel resumes).
• Passion for Airbnb, travel, and the sharing economy - being an Airbnb host is a plus.
• Proven experience working cross-functionally.
• Ability to work at both strategic and tactical levels, with a proven track record to execute in ambiguous environments.
• Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives.
• Highly proficient in using CRM software, specifically in working with leads, opportunities and other core objects - Salesforce experience is a plus.
• Charismatic self-starter who is resourceful and self-sufficient.

Offices: Seoul, South Korea

A Typical Day:

• Own the optimization and management of our paid search program across Google and Bing for your region, including structure & targeting improvements, keyword expansion, landing page testing and improvement of bid management processes.
• Develop an effective optimization process to quickly identify and respond to changes in performance.
• Proactively find new opportunities for growth and efficiency gains.
• Pull and analyze reports to extract insights and transform those insights into actionable changes that will accelerate performance.
• Research and leverage SEM industry trends and competitive analysis to inform marketing strategies.
• Coordinate closely with teammates, sharing learnings regularly and applying proven tactics across the SEM program.
• Communicate with the Growth Marketing Leadership Team - sharing performance, insights and new opportunities.
• Work closely with our regional partners to fully support regional goals.

Your Expertise:

• 8+ years of relevant experience working at an in-house growth marketing team
• Great interest in, and a proven track record of owning growth marketing channels, preferably SEM
• A strong analytical mindset with the ability to connect data to creativity
• Collaborative in approach and empathetic in nature
• Strong written and verbal communication, able to translate technical concepts into easy to digest information
• Organized and with attention to detail
• Proactive desire to understand and take pride in how your work contributes to the bigger picture

Offices: Japan, Singapore, South Korea

A Typical Day:

• Develop and execute local Korea marketing plans for greatest business and brand impact, in accordance with consumer understanding, seasonality, maximized earned media, community engagement, and brand health metrics.
• Partner with global and regional marketing and creative teams to drive the development and transcreation of global brand campaigns.
• Collaborate across functions, markets and regions, to develop highly effective, creatively excellent integrated marketing campaigns, including but not limited to: advertising, social, digital and experiential conception, development and production, media strategy, execution, optimization, and program reporting, ensuring all marketing activities feel local and personal.
• Lead the management of local agency partners, fostering best-in-class and highly productive partnerships.
• Effectively manage multiple projects, and navigate ambiguity with ease.
• Enable and support localization, ensuring all marketing activities are both globally consistent and locally relevant.
• Manage analytics and reporting for brand health and marketing activities working closely with global and regional marketing, internal media teams, FP&A and marketing analytic teams.
• Organize and manage regular routines across disciplines. Ensure seamless flow of information between global, regional & local teams.
• Conduct and disseminate regular AARs (after action reviews) on projects including results, lessons learned and best practices to global, regional and local internal and external partners.
• Manage and track brand marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets.
• Work with APAC & Global finance and operations on budget forecasting and actualizing; ensuring timely SOWs and contracts with partners at all times; provide regular activity updates and reconciliations.

Your Expertise:

• 12+ years of relevant work experience at a start-up or client-side marketing, with preference in the consumer internet space of travel, design, technology, or global lifestyle brands.
• An integrated marketing mindset, passion for creative excellence in storytelling through multiple media types, both visual and written, with solid experience in brand and creative strategy, off- and online media, including social, paid media, SEM, measurement & analytics, project and agency management.
• Strong understanding of and experience working closely with product and/or growth marketing.
• Demonstrates a proactive and resourceful approach by being hands-on in various tasks, effectively utilizing limited resources to achieve optimal results.
• Collaborative in approach, empathetic in nature, and steadfast in intention.
• Appetite for a fast-paced environment and desire to constantly reassess and optimize.
• Excellent written and oral communication in both Korean and English languages, with a keen visual sense and high attention to detail.
• Solid and proven capabilities in building networks and communicating across national boundaries are a must.
• Proactive desire to understand and take pride in how their work contributes to the bigger picture.
• Ability to work within tight deadlines, adjust quickly to changes in priorities, and balance short-term needs with long-term strategic initiatives. Ability to simplify is key!
• Proven track record of developing, executing and executing high impact, multi-channel marketing strategies and campaigns.
• Comfort collaborating with both creative and technical teams and has the ability to flex between analytical, technical and creative skill sets.
• Ability to discern what good creative, design, content and marketing looks like and articulate why.

Offices: South Korea