Airbnb Marketing Lead Korea 

South Korea 

264158551

A Typical Day:

• Develop and execute local Korea marketing plans for greatest business and brand impact, in accordance with consumer understanding, seasonality, maximized earned media, community engagement, and brand health metrics.
• Partner with global and regional marketing and creative teams to drive the development and transcreation of global brand campaigns.
• Collaborate across functions, markets and regions, to develop highly effective, creatively excellent integrated marketing campaigns, including but not limited to: advertising, social, digital and experiential conception, development and production, media strategy, execution, optimization, and program reporting, ensuring all marketing activities feel local and personal.
• Lead the management of local agency partners, fostering best-in-class and highly productive partnerships.
• Effectively manage multiple projects, and navigate ambiguity with ease.
• Enable and support localization, ensuring all marketing activities are both globally consistent and locally relevant.
• Manage analytics and reporting for brand health and marketing activities working closely with global and regional marketing, internal media teams, FP&A and marketing analytic teams.
• Organize and manage regular routines across disciplines. Ensure seamless flow of information between global, regional & local teams.
• Conduct and disseminate regular AARs (after action reviews) on projects including results, lessons learned and best practices to global, regional and local internal and external partners.
• Manage and track brand marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets.
• Work with APAC & Global finance and operations on budget forecasting and actualizing; ensuring timely SOWs and contracts with partners at all times; provide regular activity updates and reconciliations.

Your Expertise:

• 12+ years of relevant work experience at a start-up or client-side marketing, with preference in the consumer internet space of travel, design, technology, or global lifestyle brands.
• An integrated marketing mindset, passion for creative excellence in storytelling through multiple media types, both visual and written, with solid experience in brand and creative strategy, off- and online media, including social, paid media, SEM, measurement & analytics, project and agency management.
• Strong understanding of and experience working closely with product and/or growth marketing.
• Demonstrates a proactive and resourceful approach by being hands-on in various tasks, effectively utilizing limited resources to achieve optimal results.
• Collaborative in approach, empathetic in nature, and steadfast in intention.
• Appetite for a fast-paced environment and desire to constantly reassess and optimize.
• Excellent written and oral communication in both Korean and English languages, with a keen visual sense and high attention to detail.
• Solid and proven capabilities in building networks and communicating across national boundaries are a must.
• Proactive desire to understand and take pride in how their work contributes to the bigger picture.
• Ability to work within tight deadlines, adjust quickly to changes in priorities, and balance short-term needs with long-term strategic initiatives. Ability to simplify is key!
• Proven track record of developing, executing and executing high impact, multi-channel marketing strategies and campaigns.
• Comfort collaborating with both creative and technical teams and has the ability to flex between analytical, technical and creative skill sets.
• Ability to discern what good creative, design, content and marketing looks like and articulate why.

Offices: South Korea