Lead Generation Specialist jobs at Tesla in Taiwan

Tesla is looking for a Leads Generation Manager to support the sales organization with various responsibilities including content creation, lead generation and consumer events. Our ideal candidate is a self-starter with strong communication (both verbal and written), negotiation and execution skills.

• Identify local EV market trends and growth opportunities & risks
• Demonstrate strong leadership and motivate/coach the team to improve their productivity.
• Work with regional sales managers to develop marketing strategies and plans which meet business targets to support sales and to serve the brand.
• Develop and manage the implementation of a comprehensive online & offline campaign calendar with centralized tracking of all regional marketing campaigns including test drive, lead generation, and external corporate activities (e.g. auto shows and product launches)
• Effectively deliver results of marketing objectives within good budget managing and planning.
• Oversee branding, external consumer facing content and promotional assets.
• Develop in-store programs and campaigns to engage existing leads and create new leads.
• Identify, plan, and execute partner and co-marketing programs.
• Work as the liaison between the field sales team, communications, and retail development team to ensure consistency and effectiveness of all marketing programs and identify new needs within the retail environment.
• Ensure compliance with global brand strategy and corporate identity for Tesla.
• Work with communications and content team on consistent and effective messaging of external documents and promotional materials to support our marketing activities (e.g. collateral)
• Manage outside agencies and vendors on an as needed basis.
• Evaluate and track the success of programs and campaigns.

Responsibilities:

• Identify local EV market trends and growth opportunities & risks
• Demonstrate strong leadership and motivate/coach the team to improve their productivity.
• Work with regional sales managers to develop marketing strategies and plans which meet business targets to support sales and to serve the brand.
• Develop and manage the implementation of a comprehensive online & offline campaign calendar with centralized tracking of all regional marketing campaigns including test drive, lead generation, and external corporate activities (e.g. auto shows and product launches)
• Effectively deliver results of marketing objectives within good budget managing and planning.
• Oversee branding, external consumer facing content and promotional assets.
• Develop in-store programs and campaigns to engage existing leads and create new leads.
• Identify, plan, and execute partner and co-marketing programs.
• Work as the liaison between the field sales team, communications, and retail development team to ensure consistency and effectiveness of all marketing programs and identify new needs within the retail environment.
• Ensure compliance with global brand strategy and corporate identity for Tesla.
• Work with communications and content team on consistent and effective messaging of external documents and promotional materials to support our marketing activities (e.g. collateral)
• Manage outside agencies and vendors on an as needed basis.
• Evaluate and track the success of programs and campaigns.

• Minimum 5 years+ in online and offline integrated marketing and communication

• BA or Master in Business admirative, communication or other related degree is preferred
• Excellent communication skills and fluency in Mandarin and English
• Excellent copy-writer in both English and Chinese

• LINE and social media development

• Maintain a high sense of urgency and entrepreneurial work ethic that is required to drive business outcomes
• Exceptional strategic thinker and analytical skills; ability to address cross-functional and cross-organizational issues independently
• Highly organized with the ability to manage multiple projects while meeting deadlines.
• Result driven, hands-on, positive “can do” attitude, passionate and able to show commitment and to inspire others
• Proficient in MS Office, IOS, Photoshop
• Proven ability to work in a fast-paced, dynamic and deadline-oriented environment
• Large company discipline...small company entrepreneurial attitude
• Strategically planning with strong execution and negotiation skills
• Asset management experience/ Good negotiation skills
• Digital Agency management/ Online to Office event coordination experience is preferred