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Microsoft Demand Generation Specialist Taiwan, Taoyuan City 790858668
Yesterday
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Required/minimum qualifications
Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience OR equivalent experience.
Campaign Planning:
- Establish and manage the programming and planning process.
- Partner with Integrated Marketing to identify target personas, audience segments, objectives, and desired outcomes.
Campaign Targeting and Execution:
- Define and implement the best channels to reach and engage target audiences.
- Manage email marketing campaigns, including targeting, scheduling, and automation.
- Govern local performance marketing efforts, including planning and execution of investments.
Campaign Performance & Optimization:
- Track and measure the performance and effectiveness of demand generation campaigns and tactics.
- Use data-driven insights to inform and uplift future campaigns.
Tools & Technology:
- Utilise advanced marketing technology (MarTech) and marketing automation platforms to drive campaign success.
- Represent CMO Asia requirements and prioritisation into Corp MarTech teams to manage the development and implementation of these capabilities.
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