Image Guiding System - Modality Manager Imi jobs at Ge Healthcare in Italy, Milan

Key Responsibilities

• Local Market Strategy & Execution: Adapt and implement marketing strategies based on local market dynamics, customer needs, and regulatory requirements.
• Cross-Functional Collaboration: Collaborate with Sales, Medical Affairs, and Regulatory teams to ensure alignment of marketing strategies with business goals and compliance standards.
• Market Research & Analysis: Conduct market research and analyse customer feedback, competitor activities, and local market trends to inform strategic decisions.
• Campaign Execution: Lead the implementation of marketing campaigns in the field to drive customer engagement and product adoption.
• Sales Enablement: Partner with local sales teams to provide tailored tools, messaging, and programs that support effective customer engagement.
• Voice of the Market: Collect and synthesise insights from customers, sales, and competitors to influence regional messaging and content.
• Product Launch Support: Coordinate and execute local launch activities in collaboration with the international marketing team.
• Channel & Partner Engagement: Build and maintain relationships with key stakeholders, partners, and KOLs to enhance marketing reach and impact.
• Performance Tracking: Monitor key performance indicators and campaign effectiveness, providing actionable insights for continuous improvement.
• Regulatory Compliance: Ensure all marketing activities adhere to local and global regulatory and legal requirements.

Required Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field
• Significant years of marketing experience in the pharmaceutical, biotechnology, or medical device industry, with a strong understanding of diagnostic imaging products.
• Deep understanding of local healthcare systems, customer journeys, and competitive landscapes
• Strong collaboration skills with proven success working cross-functionally (e.g., sales, medical, regulatory)
• Excellent communication skills and fluency in both local language(s) and English
• Solid project management and organizational capabilities, with the ability to juggle multiple initiatives
• Willingness to travel as required for market visits, customer meetings, and conferences.

For this application we also evaluate candidates who meet the requirements set out in the art. 1 or belonging to the protected categories referred to in art. 18 of law 68/99

Total Rewards

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

:

Financial Performance & Sales Management

• Is accountable to achieve the quarterly and yearly Operating Plan targets (Orders, Sales, Contribution Margin, and Cash, where applicable) for Italy, Israel and Malta.
• Is accountable for timely and accurate forecasting of Orders and S&I and is responsible for driving optimal Imaging Operating Mechanisms (IOMs) to monitor and track progress of opportunities and deliver on Order commitment.
• Is responsible to ensure that all PSS utilize the required sales tool (CRM) to create pipeline visibility and assist accurate forecasting (SFDC rigor).
• Provide input to and contribute to the formulation of the yearly business planning cycles for the IGS Business within IMI (e.g. Marketing plan, BPR session). Is responsible to set appropriate OP targets for PSS

Customers, Market & Product expertise

• Continuously develop deep clinical and technical knowledge of products, including awareness of current and future trends in IGS healthcare technology and healthcare funding mechanisms.
• Understand and analyze market dynamics and competition to set business strategies and develop opportunities (i.e., protect IB); provide ongoing feedback to management (Region and IGT marketing).
• Drive product’s configuration quality at the point of offer and order entry to ensure accuracy, configuration integrity and that all requirements are tied to documented customer inputs.
• Lead, educate and drive products positioning & strategy (value proposition and key messages) of IGS product/solution/service through adequate products training sessions to sales teams (PSS & AM).
• Coach and assist the PSS/PCS with the differentiation of product offerings during the various stages of the sales process; ensure that all PSS/PCS have clear opportunity management activity and call plans to ensure efficient coverage of decision makers and influencers
• Maintain professional relations with KOLs and customers in Academia, and nurture relationships with professional society stakeholders, to ensure understanding of needs and positioning new products (NPIs) in these key customer groups.

Team Coaching

• Drive a culture of Simplification, Lean and Digital adoption among the team members, encouraging and facilitating the collaboration across horizontal teams (Service, ITO, OTR, Finance, Design team, etc.).
• Drive employee engagement activities to ensure retention, recognizing success, sharing best practices, providing exposure to senior leaders within the Region and Headquarters. Drives performance management within the team, providing a regular mechanism of feedbacks through the PPG tool.
• Regularly provides updates to team on company, region product strategies and customer insights. Act as a role model for collaborative mindset across functions, facilitate effective communication & trustful collaboration within the Zone/Product matrix organization.

:

• Education to Bachelor/Master Degree level (preferred).
• Grounded, solid experience in healthcare industry with track record in Sales functions.
• Solid experience in people management, leadership skills, as well as sales coaching & team building skills.
• Strong business acumen and data interpretation; negotiation and financial skills. Strong leadership capabilities, including strategic planning and execution, influencing skills.
• High level presentation and interpersonal skills; able to communicate and present ideas to customers in a way that produces understanding and impact that builds effective strategic relationships.
• Ability to energize, develop, and build rapport, collaboration and influence at all levels within an organization.
• Act as inspirational leader with optimism, highly approachable and humble.
• Ability to operate effectively in a multi-tasking, dynamic environment, while maintaining a forward-thinking and customer-first attitude.
• Excellent oral and written communications skills in English and local language.
• Excellent time management skills with the ability to manage multiple details and deadlines.

Inclusion and Diversity

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Total Rewards

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

Financial Performance & Sales Management

• Accountable to achieve the quarterly and yearly Operating Plan targets (Orders, Sales, Contribution Margin, and Cash, where applicable) for IMI & EE
• Accountable for timely and accurate forecasting of Orders and S&I and responsible for driving optimal Imaging Operating Mechanisms (IOMs) to monitor and track progress of opportunities and deliver on Order commitment
• Ensure that all PSS utilize the required sales tool (CRM) to create pipeline visibility and assist accurate forecasting (SFDC rigor)
• Provide input to and contribute to the formulation of the yearly business planning cycles for the Surgery Business within IMI & EE (e.g., Marketing plan, BPR session). Responsible for setting appropriate OP targets for PSS/PCS

Customers, Market & Product Expertise

• Continuously develop deep clinical and technical knowledge of products, including awareness of current and future trends in Surgery healthcare technology and healthcare funding mechanisms
• Understand and analyze market dynamics and competition to set business strategies and develop opportunities (i.e., protect IB); provide ongoing feedback to management (Region marketing)
• Drive product’s configuration quality at the point of offer and order entry to ensure accuracy, configuration integrity, and that all requirements are tied to documented customer inputs
• Lead, educate, and drive product positioning & strategy (value proposition and key messages) of Interventional & Surgery product/solution/service through adequate product training sessions to sales teams (PSS & AM)
• Coach and assist the PSS/PCS with the differentiation of product offerings during the various stages of the sales process; ensure that all PSS/PCS have clear opportunity management activity and call plans to ensure efficient coverage of decision-makers and influencers
• Maintain professional relations with KOLs and customers in Academia, and nurture relationships with professional society stakeholders, to ensure understanding of needs and positioning new products (NPIs) in these key customer groups

Team Coaching

• Drive a culture of Simplification, Fastwork, and Digital adoption among the team members, encouraging and facilitating collaboration across horizontal teams (Service, ITO, OTR, Finance, Design team, etc.)
• Drive employee engagement activities to ensure retention, recognizing success, sharing best practices, providing exposure to senior leaders within the Region and Headquarters
• Drive performance management within the team, providing a regular mechanism of feedback through the PPG tool
• Regularly provide updates to your team on company, region product strategies, and customer insights
• Act as a role model for a collaborative mindset across functions, facilitate effective communication & trustful collaboration within the Zone/Product matrix organization

Qualifications/Requirements

• Bachelor or Master Degree (preferred)
• 10+ years experience in the healthcare industry with a proven track record in Sales functions
• 10+ years experience in people management with strong leadership skills as well as sales coaching & team building skills
• Strong business acumen and data interpretation skills; advanced negotiation and financial skills
• Strong in strategic planning and execution with very good influencing skills
• Experienced in working with both direct and indirect markets
• High-level presentation and interpersonal skills with the ability and passion to communicate and present ideas to customers in a way that produces understanding and impact that builds effective strategic relationships
• Ability to energize, develop, and build rapport, collaboration, and influence at all levels within an organization
• Inspirational leader with optimism, highly approachable and humble
• Ability to operate effectively in a multi-tasking, dynamic environment, while maintaining a forward-thinking and customer-first attitude
• Excellent oral and written communication skills in English and German
• Excellent time management skills with the ability to manage multiple details and deadlines

For this application we also evaluate candidates who meet the requirements set out in the art. 1 or belonging to the protected categories referred to in art. 18 of law 68/99

Total Rewards

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.