Microsoft Senior Integrated Marketing Content Strategy Lead 

United States, Washington 

999136309

Required/Minimum Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
  • OR equivalent experience.
• 3+ years of working with web, blog, social, or paid campaigns

Additional or Preferred Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
  • OR Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
  • OR equivalent experience.

• Experience developing content strategies and managing digital content development

• Strategic and creative thinker, with great attention to detail.

• Experience nurturing customer relationships at scale.

• Experience hiring, briefing, and working with agency partners toward successful completion of projects

• Excellent communication skills and the proven ability to earn influence at multiple levels of the organization.

• Results-focused with a deep sense of accountability and experience driving large projects from start to finish.

• Ability to educate and influence with high levels of ambiguity and tight deadlines.

• Strategic mindset including interpreting data to inform strategy and execution.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:Microsoft will accept applications for the role until July 9, 2024.

• Develops integrated marketing strategy for Threat Protection, including the customer journey across digital marketing channels

• Develops compelling messaging that tells the threat protection story based on briefings and insights from product marketing and go-to-market to drive engagements across the customer journey.

• Develops content strategy based on business objectives, audience needs and stages of the customer journey. Identifies content gaps and opportunities and oversees development of digital content

• Develops and oversees implementation of global re-engagement strategy with nurture and promotional emails and in close coordination with Marketing Operations and the security editorial calendar.

• Manages content budget and oversees internal/external agency execution of content development

• Supports quarterly and fiscal year priorities and planning by identifying investment opportunities and areas of growth to bring focus to our marketing execution

• Collaborates with Product Marketing teams to understand market dynamics, business opportunities, product roadmaps, and disclosure plans.

• Partners with Analytics teams to support Integrated Marketing reviews, deeply understands performance and insights.

• Shares and evangelizes marketing plans, gathering feedback based on research and learnings.

• Supports new Product Marketing initiatives, determining appropriate levels and methods of support and necessary reprioritization of resources through a v-team.

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