Microsoft Integrated Marketing Content Strategy Lead 

Taiwan, Taoyuan City 

58606687

Required/Minimum Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
  • OR equivalent experience.
• 3+ years experience working with b2b tech buying committees and purchase cycles.
• 1+ year(s) experience working with or targeting developer audiences.

Additional or Preferred Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
  • OR Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
  • OR equivalent experience.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:Microsoft will accept applications for the role until April 23, 2025.

• Content Strategy & Development: Develop and execute content strategies to attract, nurture, and inspire developer audiences. Identify content needs, develop new assets and review all content for aligned marketing plays. Manage content budget and oversee internal/external agency execution of content development.
• Integrated Marketing Campaigns: Develop, launch, and optimize connected end-to-end customer experiences across channels including paid media, search engine optimization (SEO), social, blog, web, relationship marketing, and evidence.
• Customer Journey Mapping: Create a content strategy and plan to address insights in the buyer’s journey, ensuring the content is aligned to what the customer needs at each stage.
• Collaboration: Work closely with product marketers, integrated channel marketers, relationship marketers, sales, researchers, engineering, and agency partners to develop and execute plans. Collaborate with Product Marketing Teams to understand market dynamics, business opportunities, product roadmaps, and disclosure plans.
• Performance Analysis: Partner with Analytics Teams to support Integrated Marketing reviews, deeply understand performance and insights to generate data-driven integrated marketing and content plans.

• Other : Embody our and